Content Manager

Visit Eau Claire is seeking a Content Manager responsible for creating and publishing digital content across various platforms. The role focuses on engaging storytelling to inspire travelers and involves social media management, content creation, and community engagement.ResponsibilitiesExecute social media campaigns that promote Visit Eau Claire’s seasonal marketing initiatives, major events, festivals, and tourism experiencesWrite engaging captions and social media copy that align with Visit Eau Claire’s brand voice and visual identity guidelinesSchedule and publish content across Visit Eau Claire’s social media platformsMonitor social media channels and respond to comments and direct messages in a timely and professional mannerEngage with Visit Eau Claire’s audiences and local tourism community through active social media monitoring, conversations, and social listeningEncourage and amplify visitor-generated content across Visit Eau Claire’s social platformsMonitor social media performance, including engagement, growth, and reach, and provide regular performance insights to the marketing teamStay current on social media trends, algorithm changes, and emerging platforms to keep Visit Eau Claire’s content strategy relevant and effectiveConceptualize, storyboard, capture and produce short-form video, photography, and social media content that highlights the Eau Claire areaMaintain a content calendar aligned with organizational priorities, seasonal campaigns, and key tourism momentsSource and curate user-generated contentDraft, format, and distribute Visit Eau Claire’s email newsletters and campaigns in coordination with the marketing teamEnsure all published content adheres to Visit Eau Claire’s brand guidelines and maintains a consistent voice across all digital channelsBuild relationships with local businesses, partners, and event organizers through community engagementMaintain a strong understanding of local attractions, businesses, and events to inform content creationRepresent Visit Eau Claire at select community events to capture social media content and highlight local experiencesCreate and update partner and event listings on VisitEauClaire.com and maintain destination listings on external tourism platformsPerform other duties as assigned by the Executive DirectorAssist other departments as neededSkillsBachelor's degree in Marketing, Communications, or a related field preferredDemonstrated ability to manage content across digital and social media platforms, typically acquired through one to three years of relevant experienceDemonstrated ability to write compelling copy and craft narratives that reflect a consistent brand voiceProficiency in social media platforms including Instagram, Facebook, and TikTok, with an understanding of best practices for eachExperience capturing and editing photo and/or video content, with basic graphic design skills using tools such as Canva or Adobe Creative Suite; comfortable appearing on camera and being featured in published content on behalf of Visit Eau ClaireFamiliarity with content scheduling tools, social media management platforms, and social media analyticsWorking knowledge of SEO principles and how they inform content strategyAbility to develop and execute a content calendar aligned with organizational prioritiesStrong organizational skills with the ability to manage multiple projects and deadlines simultaneouslyEffective written and verbal communication skills, with the ability to collaborate across teams and with external partnersSelf-directed, creative and adaptable, with the ability to respond to changing platform trends and organizational needsAdditional relevant experience may be substituted in lieu of formal educationCompany OverviewVisit Eau Claire is the area's official tourism marketing organization with a role to better the city for all who live, work, study and play here and a mission to bring visitors to the area. It was founded in 1872, and is headquartered in Eau Claire, Wisconsin, USA, with a workforce of 2-10 employees. Its website is https://www.visiteauclaire.com/.



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