Content Creator & Digital Marketing Lead
About United Theranostics United Theranostics is redefining precision medicine by bringing advanced molecular imaging and targeted radiopharmaceutical therapies to local communities. Our network of nuclear medicine facilities combines cutting-edge diagnostics with personalized cancer care. This is a unique opportunity to join a growing organization, shape the national brand, and lead digital marketing strategy from the ground up. Position Overview The Content Creator & Digital Marketing Lead is a department-of-one role that combines strategic vision with hands-on execution. The position develops and executes national content and digital marketing initiatives, translating complex scientific and clinical concepts into clear, compelling materials for physician and patient audiences. This role plays a key part in educating the market, elevating the brand as a national leader in precision oncology, and supporting aggressive national expansion. It is a hybrid position with time spent between our Glen Burnie office and our brand-new, state-of-the-art clinic in Bethesda, working side-by-side with our Founding Physicians to bring the vision to life. Responsibilities include strategy, content creation, digital marketing, campaign execution, and alignment with organizational goals. Responsibilities • Develop and manage the annual marketing plan, budget, and performance metrics. • Create and refine visual and written content, including videos, illustrations, presentations, and digital campaigns. • Design and lead physician-focused marketing programs, including case studies, webinars, and toolkits. • Drive patient-facing marketing with educational materials, treatment guides, and testimonials. • Launch integrated campaigns for new clinic openings, coordinating PR, digital advertising, and outreach. • Maintain consistent brand voice and visual style across all platforms and media. • Collaborate with leadership and clinical teams to ensure content accuracy and compliance. • Guide creative direction and manage external vendors to ensure quality and ROI. • Monitor industry trends and competitor activity to inform content strategy. • Track analytics, report KPIs, and optimize campaigns based on performance. Qualifications • Bachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred). • Minimum five years of marketing or content creation experience; healthcare experience a plus. • Proven ability to translate complex data or concepts into compelling narratives. • Experience producing creative assets across multiple media formats. • Strong digital marketing skills, including SEO, SEM, social media, and marketing automation. • Experience with CMS and digital tools; managing a budget is preferred. • Familiarity with regulatory and compliance requirements in healthcare marketing is preferred. • Excellent project management and organizational skills. • Data-driven mindset with the ability to measure and communicate ROI. • Self-starter who thrives in a fast-paced, entrepreneurial environment. • Based in Maryland and able to travel to clinic locations as needed. Job Type: Full-time Pay: $90,000.00 - $125,000.00 per year Benefits: • Dental insurance • Health insurance • Paid time off • Vision insurance Application Question(s): • Are you based in Maryland and able to travel between Glen Burnie and Bethesda? • Do you have experience creating and managing multi-channel content or digital marketing campaigns? • Have you produced and polished content in multiple formats, such as videos, illustrations, presentations, or other digital media? • What is your desired salary range? Work Location: Hybrid remote in Chevy Chase, MD 20815 Apply tot his job