Consumer Insight Manager
We make magic. Thats our motto at Disney Experiences (DX), and it permeates everything we do. At Disney, youll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights, and the Consumer Insight (CI) team is a key part of CIMA. Our role is to drive consumer-centric decision-making by deeply understanding the consumer and complexities of our business so that insights can be leveraged to achieve desired business goals.
To provide key metrics and enable the continuous development of rich insights, CIs quantitative research capabilities include survey instrument development, online and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative research, leverages secondary research sources, and partners with external research agencies to gain deeper understanding of market trends.
The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies. This role supports Disney Cruise Line.
Basic Qualifications: These are the minimum qualifications you need to be considered for this position:
Minimum 5 years market research experience
Experience with end-to-end research execution using a variety of quantitative and qualitative research methodologies
Strategic thinker with ability to quickly identify and address business questions/needs
Experience building and maintaining relationships with internal partners/stakeholders
Effectively translate data and analysis into compelling presentations / written communications
Experience sharing a point of view and influencing internal partners/stakeholders verbally and in written form
Strong strategic and analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insights
Expertise with a statistical package (SAS, SPSS/PASW, r, Python)
Effectively manage multiple high priority projects simultaneously
Flexible and adaptable adjusts easily to changing priorities and continuously evolving complex business issues
High proficiency with Excel, PowerPoint and Word
Must be willing to travel (Apply Now
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights, and the Consumer Insight (CI) team is a key part of CIMA. Our role is to drive consumer-centric decision-making by deeply understanding the consumer and complexities of our business so that insights can be leveraged to achieve desired business goals.
To provide key metrics and enable the continuous development of rich insights, CIs quantitative research capabilities include survey instrument development, online and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative research, leverages secondary research sources, and partners with external research agencies to gain deeper understanding of market trends.
The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies. This role supports Disney Cruise Line.
Basic Qualifications: These are the minimum qualifications you need to be considered for this position:
Minimum 5 years market research experience
Experience with end-to-end research execution using a variety of quantitative and qualitative research methodologies
Strategic thinker with ability to quickly identify and address business questions/needs
Experience building and maintaining relationships with internal partners/stakeholders
Effectively translate data and analysis into compelling presentations / written communications
Experience sharing a point of view and influencing internal partners/stakeholders verbally and in written form
Strong strategic and analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insights
Expertise with a statistical package (SAS, SPSS/PASW, r, Python)
Effectively manage multiple high priority projects simultaneously
Flexible and adaptable adjusts easily to changing priorities and continuously evolving complex business issues
High proficiency with Excel, PowerPoint and Word
Must be willing to travel (Apply Now