Consumer Insight Analyst
We make magic. Thats our motto at Disney Experiences and it permeates everything we do. At Disney Experiences, youll create the Disney difference by enabling and inspiring our leadership teams to measure the magic of our products and experiences.
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Walt Disney World (WDW) Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four Theme Parks, Water Parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.
The Consumer Insight Analyst will support WDW Visitation Research and be responsible for processing, analyzing, and reporting data from various sources. The majority of time will be spent understanding Guest behaviors of those visiting the WDW Theme Parks.
This role reports to a Manager of Consumer Insights, is located in Celebration, Florida and requires regular in-person availability with the option to work remotely on Fridays.
Basic Qualifications
1+ years relevant experience in a related field of research (e.g., market research, business analytics, strategic planning)
Experience in quantitative research design, analysis, and interpretation
Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, SQL, SPSS)
Strong proficiency in Microsoft Excel (can develop and manipulate complex spreadsheets and data sets)
Ability to effectively translate data into actionable insights and create compelling presentations through data visualization in PowerPoint (Tableau is a plus)
Critical thinker, able to sort through complex business challenges and opportunities
Excellent written and verbal communication skills
Ability to handle multiple projects simultaneously
Demonstrated strong work ethic and high intellectual curiosity
High attention to detail and accuracy is a must
Flexible and nimble-can easily and quickly adapt to changing priorities
Positive can-do attitude
Preferred Qualifications
Familiarity with Walt Disney World Resort business, Guest experience and products
Experience in theme parks, hospitality or entertainment
Experience with Tableau to create in depth visualizations
Hands-on experience with Snowflake, Python and/or R
Required Education
Bachelors Degree or equivalent in related field
Preferred Education
Master's degree in business and/or data analytics field of study
Apply Now
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Walt Disney World (WDW) Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four Theme Parks, Water Parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.
The Consumer Insight Analyst will support WDW Visitation Research and be responsible for processing, analyzing, and reporting data from various sources. The majority of time will be spent understanding Guest behaviors of those visiting the WDW Theme Parks.
This role reports to a Manager of Consumer Insights, is located in Celebration, Florida and requires regular in-person availability with the option to work remotely on Fridays.
Basic Qualifications
1+ years relevant experience in a related field of research (e.g., market research, business analytics, strategic planning)
Experience in quantitative research design, analysis, and interpretation
Experience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, SQL, SPSS)
Strong proficiency in Microsoft Excel (can develop and manipulate complex spreadsheets and data sets)
Ability to effectively translate data into actionable insights and create compelling presentations through data visualization in PowerPoint (Tableau is a plus)
Critical thinker, able to sort through complex business challenges and opportunities
Excellent written and verbal communication skills
Ability to handle multiple projects simultaneously
Demonstrated strong work ethic and high intellectual curiosity
High attention to detail and accuracy is a must
Flexible and nimble-can easily and quickly adapt to changing priorities
Positive can-do attitude
Preferred Qualifications
Familiarity with Walt Disney World Resort business, Guest experience and products
Experience in theme parks, hospitality or entertainment
Experience with Tableau to create in depth visualizations
Hands-on experience with Snowflake, Python and/or R
Required Education
Bachelors Degree or equivalent in related field
Preferred Education
Master's degree in business and/or data analytics field of study
Apply Now