Communications Specialist (Marketing Communications Professional II)

San Diego State University’s Enrollment Services is seeking a dynamic and detail-oriented Communication Specialist to lead strategic communication efforts that inform and engage students, families, faculty, staff, and campus partners. This role plays a key part in shaping how our community understands and experiences the student journey from admission to graduation. Responsibilities Plan & Manage Content: Write and edit websites, emails, print materials, and training resources to support Enrollment Services, ensuring accuracy of rankings, facts, deadlines, and other key information Oversee Social Media: Manage SDSU Admissions social media channels, calendars, and student assistant team to strengthen online engagement Coordinate Student Communications: Prepare and review electronic communication for prospective and admitted students, parents, counselors, and current students Lead Campus Updates: Develop communication strategies to inform students, faculty, and staff of changes to deadlines, processes, or procedures Manage Communication Systems: Use CRM to monitor effective campaigns and determine how to improve future communication Collaborate Across Campus: Participate in committees, partner on campaigns, and coordinate photography shoots with campus communicators Provide Team Support: Assist the Communications team and serve as back-up for urgent university management requests Skills Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles Strong knowledge of communications, public affairs, and/or marketing practices Proven ability to develop and deliver compelling stories and editorial content across diverse platforms Proficiency in digital communication, including web technologies, social media, and applicable software tools Strong research and analytical skills, with the ability to apply market research, statistical methods, and current events to communication strategies Exceptional interpersonal and presentation skills, including public speaking, interviewing, and relationship-building Demonstrated leadership abilities, including providing guidance and direction to team members Entry to the first level within this classification requires a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience Two or more years of professional experience with marketing and communications is preferred Knowledge of San Diego State University's organizational structure, policies and procedures is preferred Benefits Generous Time Off: 15 paid holidays, vacation, and sick leave. Retirement: CalPERS pension plan with retiree healthcare, and reciprocal agreements with other California public retirement systems, including the UC. Health Coverage: Medical, dental, and vision options at low or no cost. Education Support: CSU tuition fee waiver for employees and eligible dependents. Optional Offerings: FlexCash, life and disability insurance, legal and pet plans. Campus & Community: Access to the library, campus events, employee groups, and volunteer and social activities. Company Overview San Diego State University is a public institution offering diverse educational experiences. It is a sub-organization of California State University. It was founded in 1897, and is headquartered in San Diego, California, USA, with a workforce of 1001-5000 employees. Its website is