Communications Leader
Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description/Responsibilities
The Communications Leader – Americas will assist with promoting Sazerac’s global spirits portfolio in the US and LATAM markets, implementing campaigns to generate buzz and earned media coverage for various brands including: BuzzBallz, Fireball Cinnamon Whisky, Buffalo Trace Bourbon, and many more. This role will be a critical member of the team, helping to keep us organized and informed while also assisting with the execution of communications campaigns. This person will need to be able to travel up to 25% of the time in this role.
What You’ll Do:
Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations
Manage PR and influencer campaigns across the USA and LATAM with minimal oversight
Manage internal team of PR experts (~4) across the USA and LATAM, including assigning and managing workload
Build and manage relationships with media, influencers, agencies, and industry partners while creating compelling PR materials that generate earned media coverage and brand visibility.
Lead the development and execution of integrated PR campaigns, influencer programs, special events, and creative brand activations, partnering cross-functionally to bring innovative ideas to market.
Qualifications/Requirements
Required:
Undergraduate degree
10 or more years of relevant experience
Proficiency with pr tools such as: muckrack, meltwater, etc. and MS Office products
Strong ability to manage multiple priorities simultaneously while maintaining organization and attention to detail.
Effective communicator and collaborative team player, capable of building relationships and influencing stakeholders at all levels of the organization while maintaining a professional presence.
Preferred:
Agency and/or spirits experience
Bilingual skills in English/Spanish
Culture and Benefits:
Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.
The annual salary range for this role is $140,000 - $160,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.
Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
What’s Next:
After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.
#LI-JJ1
#LI-remote
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description/Responsibilities
The Communications Leader – Americas will assist with promoting Sazerac’s global spirits portfolio in the US and LATAM markets, implementing campaigns to generate buzz and earned media coverage for various brands including: BuzzBallz, Fireball Cinnamon Whisky, Buffalo Trace Bourbon, and many more. This role will be a critical member of the team, helping to keep us organized and informed while also assisting with the execution of communications campaigns. This person will need to be able to travel up to 25% of the time in this role.
What You’ll Do:
Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations
Manage PR and influencer campaigns across the USA and LATAM with minimal oversight
Manage internal team of PR experts (~4) across the USA and LATAM, including assigning and managing workload
Build and manage relationships with media, influencers, agencies, and industry partners while creating compelling PR materials that generate earned media coverage and brand visibility.
Lead the development and execution of integrated PR campaigns, influencer programs, special events, and creative brand activations, partnering cross-functionally to bring innovative ideas to market.
Qualifications/Requirements
Required:
Undergraduate degree
10 or more years of relevant experience
Proficiency with pr tools such as: muckrack, meltwater, etc. and MS Office products
Strong ability to manage multiple priorities simultaneously while maintaining organization and attention to detail.
Effective communicator and collaborative team player, capable of building relationships and influencing stakeholders at all levels of the organization while maintaining a professional presence.
Preferred:
Agency and/or spirits experience
Bilingual skills in English/Spanish
Culture and Benefits:
Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.
The annual salary range for this role is $140,000 - $160,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.
Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
What’s Next:
After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.
#LI-JJ1
#LI-remote