CMO (Chief Marketing Officer)

At BE[IN]CRYPTO, we're not just shaping the future of crypto; we're redefining it with innovation, creativity, and a commitment to excellence. BE[IN]CRYPTO goes beyond being a media publication – we're creators, educators, and innovators. Our content spans 15 languages, covering major news and generating original content. Beyond media, we've packed our digital nomad backpack with products like Learn, Rankings, Academy, and Jobs. Our culture is open, dynamic, and fun, driving constant reinvention. As the Chief Marketing Officer, you'll navigate the dynamic crypto industry with a focus on B2B Marketing within Web 3. Your autonomy will be key as you implement innovative strategies and lead brand development, all while staying agile in the ever-evolving crypto sphere. The primary challenge in this role revolves around constructing a formidable brand that appeals to the largest companies with the most substantial budgets, effectively shaping it into a marketing powerhouse. The goal is to establish strong relationships with industry leaders, discern their pain points, and offer tailored solutions at competitive prices while seeking substantial budgets to ensure a consistent and stable income. Additionally, the challenge extends to crafting a product portfolio, refining sales strategies, and maintaining a focus on the quality of sales transactions. ## What you’ll do: Demonstrate an in-depth understanding of blockchain tech, cryptocurrencies, and adept knowledge of crypto social media marketing. Display proficiency in project management, multitasking, and concurrent handling of multiple initiatives. Formulate and implement innovative marketing strategies aligned with the company's goals, focusing on media sales. Collaborate closely with the sales team to devise and execute sales strategies in sync with the broader marketing plan. Identify and create demand generation campaigns, tailoring B2B marketing initiatives to meet specific requirements. Strategize end-to-end B2B campaigns, generating leads and establishing nurture streams. Conceptualize and produce lead magnets, case studies, and incentive programs. Monitor industry trends, conduct market research, and analyze data to identify new opportunities and formulate effective marketing strategies. Plan, execute, and manage marketing campaigns, ensuring adherence to timelines, budgets, and alignment with the overall marketing strategy. Develop and manage marketing budgets, ensuring effective resource allocation to maximize ROI and stimulate revenue growth. Measure and report marketing results, encompassing key performance metrics, ROI, and valuable insights to senior management. Leverage a robust network within Public Relations and global tier-1 media. Demonstrate comfort and proficiency in public speaking, representation, and corporate communications. Stay abreast of the latest developments in Web 3, crypto, and blockchain technologies. ## It’s a perfect match if you have: Hold a minimum of a Bachelor's degree in marketing, business, or a closely related field. Accumulate a minimum of five years of marketing leadership experience, with a focus on roles at the VP or C-level. Demonstrate a proven track record in driving business growth through effective marketing strategies. Showcase hands-on experience with web3, crypto, and blockchain technologies. Exhibit native or bilingual English proficiency for seamless communication. Validate a history of successfully managing marketing campaigns contributing to revenue growth. Prior experience within a marketing agency with a robust global network is mandatory. Strong analytical and problem-solving skills, showcasing the ability to make informed, data-driven decisions. Excellent communication and interpersonal skills, with a proven ability to build and maintain relationships with clients and stakeholders. Thrive in a fast-paced environment, managing multiple projects simultaneously. ## What we can offer: A true startup experience – flat hierarchy, no bureaucracy, and the opportunity to have a meaningful impact on a growing business; Productive ground for applying positive practices from your experience and fresh ideas, complete freedom in actions and decisions (based on numbers and data), and a high degree of trust in your expertise. Compensation terms for this role are discussed individually - we are keen on aligning with the market and offering conditions comfortable for you. A culture of autonomy and accountability - we rely on numbers and outcomes, not the number of hours you spend online; A people-focused organization dedicated to making sure you’re maxing out on learning, growth, and impact, and getting recognized for the great work you do along the way; Constant growth opportunities; The chance to join a stellar team of talents and learn from them; We have team members in 60 countries all over the world! Wherever you go, you can meet someone from the BeInCrypto family. Apply tot his job