Client Services and Marketing Director
About the position The Client Services and Marketing Director plays a pivotal role in developing and executing strategic marketing initiatives to elevate the law firm’s visibility and drive growth. This position offers a flexible schedule of 30-35 hours per week, with the option for a hybrid work arrangement. Key responsibilities include maintaining and enhancing client relationships through thoughtful outreach such as sending sympathy and thank you cards, reaching out to potential clients to schedule attorney consultations, and building referral networks with hospitals, healthcare providers, financial planners, and other essential partners. The Director also oversees marketing campaigns, manages promotional materials, and coordinates community engagement events. Essential qualifications include strong communication and sales skills, expertise in digital marketing, and a demonstrated sensitivity toward seniors and their families. This position offers more than traditional employment—it is a career opportunity for individuals seeking to build and lead a distinguished Elder Law practice. If you are purpose-driven, possess leadership qualities, and are passionate about supporting families through complex legal challenges, we invite you to apply. Responsibilities • Formulate and implement comprehensive marketing and sales strategies to achieve occupancy and revenue targets. • Initiate contact with prospective clients to encourage scheduling of paid consultations. • Establish and nurture relationships with professional referral sources, including hospitals, physicians, social workers, and community organizations. • Develop and oversee marketing collateral, manage digital campaigns, and administer advertising budgets. • Organize and execute community events and activities to increase awareness and foster engagement. • Monitor and analyze marketing and sales data, track market trends and competitor activity, and deliver regular performance reports. Requirements • A bachelor’s degree in marketing, communications, or a related discipline is typically required. • Previous marketing experience—preferably in senior living or healthcare marketing and sales—is highly desirable. • Superior communication, networking, and presentation skills are essential for relationship building and trust development. • Familiarity with CRM platforms, digital marketing tools, and analytics software is expected. • Understanding of the senior living sector, including dementia care, is necessary. Apply tot his job