Channel Marketing Specialist (Member Engagement)
About 9amHealth
9amHealth is an AI-enabled virtual specialty care platform focused on managing high-cost chronic conditions at scale. The company partners with employers, health plans, and pharmacy benefit managers to deliver comprehensive, cost-effective medical care for individuals living with obesity, diabetes, hypertension, and dyslipidemia. Members receive access to specialized clinicians, including endocrinologists, obesity medicine specialists, and clinical pharmacists, at-home lab testing, prescription medications, and lifestyle support.
9amHealth was founded in 2021 and is backed by leading healthcare investors like Define Ventures, SemperVirens, 7Wire Ventures, and The Cigna Group Ventures.
About the Role
We’re looking for a Channel Marketing Specialist to own and scale how we engage members across email and lifecycle marketing. This person will play a key role in driving enrollment, activation, and retention through highly targeted, data driven campaigns.
You’ll partner closely with Marketing, Communications, and Product to deliver the right message to the right member at the right time, while continuously improving performance through testing, segmentation, and automation.
Email and lifecycle marketing are some of our most effective levers for driving member enrollment, engagement, and retention.
This role brings the technical expertise and execution power needed to scale personalization, improve performance, and create a more seamless member experience across every touchpoint.
This is a great role for someone who enjoys both the technical side of campaign execution and the strategic side of improving engagement and conversion.
What You’ll Do
Own Email & Lifecycle Campaigns
Build, launch, and optimize email campaigns in HubSpot and/or Customer.io
Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention
Execute both one off campaigns and always-on nurture flows
Segmentation & Personalization
Create advanced audience segmentation strategies to improve targeting and relevance
Continuously refine messaging based on member behavior, lifecycle stage, and engagement data
Performance & Optimization
Track and report on campaign performance including open rates, CTR, conversion, and engagement
Run A/B tests and use data to continuously improve campaign effectiveness
Support forecasting and performance reporting for marketing and leadership
Cross-Channel & Collaboration
Partner with Design and Communications to deliver cohesive, high quality member experiences
Collaborate with Product and Marketing to align on communications calendar and member touchpoints
Incorporate direct mail and other channels where relevant to create integrated campaigns
Campaign Strategy & Innovation
Propose and execute new campaign ideas, including evergreen and seasonal initiatives
Identify opportunities to improve engagement, conversion, and retention through new channels or approaches
What We’re Looking For
3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing
Hands on experience with marketing automation platforms (HubSpot, Customer.io, or similar)
Strong understanding of segmentation, personalization, and customer journeys
Experience analyzing campaign performance and making data driven decisions
Comfortable running A/B tests and translating results into actionable insights
Ability to manage multiple campaigns and priorities in a fast paced environment
Strong collaboration skills across Marketing, Product, and Design
Nice to Have
Experience with direct mail or multi-channel campaign integration
Familiarity with healthcare, digital health, or regulated industries
Experience supporting enrollment or member/customer engagement programs
Target compensation: up to $95,000 base salary.
What you can expect at 9amHealth
At 9amHealth, you'll join the exciting environment of a startup with the stability of highly experienced founders that have successfully built a business from scratch. We foster a collaborative learning mindset and a passion for improvement. You'll work with a brand-new product alongside a small, flexible team of people eager to shape technology, infrastructure, and culture.
Our team members are spread across the globe, with physical sites in San Diego, California, and Vienna, Austria, but we value your culture regardless of where you work.
We offer a comprehensive benefits package, including health, dental, and vision insurance, along with flexible PTO and work from home options. We provide a professional development budget and support continuing education, empowering our team to grow alongside the company. Team members have the opportunity to make a meaningful impact on chronic disease management and patient outcomes while contributing to a collaborative, mission driven culture focused on improving healthcare accessibility and affordability.
Our commitment to diversity and inclusion
Diabetes disproportionately impacts BIPOC (black, indigenous, and people of color) communities. We are committed to creating a workforce that reflects our patients and creating a positive healthcare experience for them. We welcome applications from people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, and foreign born residents.
Apply To This Job
9amHealth is an AI-enabled virtual specialty care platform focused on managing high-cost chronic conditions at scale. The company partners with employers, health plans, and pharmacy benefit managers to deliver comprehensive, cost-effective medical care for individuals living with obesity, diabetes, hypertension, and dyslipidemia. Members receive access to specialized clinicians, including endocrinologists, obesity medicine specialists, and clinical pharmacists, at-home lab testing, prescription medications, and lifestyle support.
9amHealth was founded in 2021 and is backed by leading healthcare investors like Define Ventures, SemperVirens, 7Wire Ventures, and The Cigna Group Ventures.
About the Role
We’re looking for a Channel Marketing Specialist to own and scale how we engage members across email and lifecycle marketing. This person will play a key role in driving enrollment, activation, and retention through highly targeted, data driven campaigns.
You’ll partner closely with Marketing, Communications, and Product to deliver the right message to the right member at the right time, while continuously improving performance through testing, segmentation, and automation.
Email and lifecycle marketing are some of our most effective levers for driving member enrollment, engagement, and retention.
This role brings the technical expertise and execution power needed to scale personalization, improve performance, and create a more seamless member experience across every touchpoint.
This is a great role for someone who enjoys both the technical side of campaign execution and the strategic side of improving engagement and conversion.
What You’ll Do
Own Email & Lifecycle Campaigns
Build, launch, and optimize email campaigns in HubSpot and/or Customer.io
Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention
Execute both one off campaigns and always-on nurture flows
Segmentation & Personalization
Create advanced audience segmentation strategies to improve targeting and relevance
Continuously refine messaging based on member behavior, lifecycle stage, and engagement data
Performance & Optimization
Track and report on campaign performance including open rates, CTR, conversion, and engagement
Run A/B tests and use data to continuously improve campaign effectiveness
Support forecasting and performance reporting for marketing and leadership
Cross-Channel & Collaboration
Partner with Design and Communications to deliver cohesive, high quality member experiences
Collaborate with Product and Marketing to align on communications calendar and member touchpoints
Incorporate direct mail and other channels where relevant to create integrated campaigns
Campaign Strategy & Innovation
Propose and execute new campaign ideas, including evergreen and seasonal initiatives
Identify opportunities to improve engagement, conversion, and retention through new channels or approaches
What We’re Looking For
3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing
Hands on experience with marketing automation platforms (HubSpot, Customer.io, or similar)
Strong understanding of segmentation, personalization, and customer journeys
Experience analyzing campaign performance and making data driven decisions
Comfortable running A/B tests and translating results into actionable insights
Ability to manage multiple campaigns and priorities in a fast paced environment
Strong collaboration skills across Marketing, Product, and Design
Nice to Have
Experience with direct mail or multi-channel campaign integration
Familiarity with healthcare, digital health, or regulated industries
Experience supporting enrollment or member/customer engagement programs
Target compensation: up to $95,000 base salary.
What you can expect at 9amHealth
At 9amHealth, you'll join the exciting environment of a startup with the stability of highly experienced founders that have successfully built a business from scratch. We foster a collaborative learning mindset and a passion for improvement. You'll work with a brand-new product alongside a small, flexible team of people eager to shape technology, infrastructure, and culture.
Our team members are spread across the globe, with physical sites in San Diego, California, and Vienna, Austria, but we value your culture regardless of where you work.
We offer a comprehensive benefits package, including health, dental, and vision insurance, along with flexible PTO and work from home options. We provide a professional development budget and support continuing education, empowering our team to grow alongside the company. Team members have the opportunity to make a meaningful impact on chronic disease management and patient outcomes while contributing to a collaborative, mission driven culture focused on improving healthcare accessibility and affordability.
Our commitment to diversity and inclusion
Diabetes disproportionately impacts BIPOC (black, indigenous, and people of color) communities. We are committed to creating a workforce that reflects our patients and creating a positive healthcare experience for them. We welcome applications from people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, and foreign born residents.
Apply To This Job