Channel Marketing Manager (B2B)
Reporting to the Marketing Director, the Channel Marketing Manager for the System Business Group drives winning marketing programs to increase ASUS’ market share in the USA. This role is responsible for developing and executing marketing strategies for B2B channel partners. The Channel Marketing Manager will work closely with sales, product management, channel partners, marketing, and other cross-functional teams to drive brand awareness, revenue, and increase market share for the company; drive, grow, and expand B2B channel marketing programs, MDF activities, joint promotions, trainings/events, and other opportunities.
Essential Duties and Responsibilities:
• Develop and lead B2B channel marketing strategies aligned with commercial business objectives, revenue growth, and measurable ROI.
• Own the Go-to-Market (GTM) planning and execution for ASUS Commercial PC product launches in the U.S., working closely with Product Marketing, Sales, and HQ stakeholders.
• Drive cross-functional alignment and execution, ensuring seamless implementation of channel marketing plans across sales, product, PR, digital, and external partners.
• Localize, customize, and support the development of sales enablement and marketing tools to meet the needs of channel partners and B2B customers.
• Plan, execute, and optimize B2B channel marketing programs and partner co-marketing initiatives, including MDF/BDF-funded activities where applicable.
• In coordination with Account Managers, plan and host channel marketing activities and events to strengthen partner engagement and drive sell-through.
• Serve as the primary liaison with internal ASUS teams and external partners to ensure creative compliance with partner funding, brand, and program requirements.
• Partner with Finance and Accounting teams to manage budgets, track spend, and process vendor invoices, ensuring accuracy and compliance.
Knowledge and Skills:
• Strong understanding of B2B channel marketing strategy, including Go-to-Market planning, partner enablement, and full-funnel marketing execution supporting demand generation and sales objectives.
• Demonstrated experience supporting Go-to-Market execution, channel partner programs, and sales enablement in a fast-paced, matrixed organization.
• Proven ability to collaborate cross-functionally with Sales, Product Marketing, Account Management, Finance, and external channel partners to drive aligned execution and measurable results.
• Experience developing and localizing B2B sales enablement and channel marketing assets such as partner toolkits, sell-in/sell-through materials, campaign assets, and digital content.
• Solid knowledge of commercial sales channels, partner ecosystems, and the technology industry, with working familiarity of PC, IT hardware, and enterprise or SMB buying journeys.
• Strong project and program management skills, with the ability to manage multiple initiatives simultaneously, oversee budgets and MDF/BDF programs, prioritize competing requests, and meet tight deadlines in a fast-paced environment.
• Proven ability to work independently, manage priorities, and drive execution while collaborating effectively within cross-functional and partner-facing teams.
• Data-driven and results-oriented mindset, with the ability to evaluate program performance, optimize execution, and demonstrate ROI.
• Proactive, adaptable, and solution-oriented, with a strong sense of ownership and continuous learning.
• Excellent communication and presentation skills; fluent in English (written and verbal).
Required Qualifications:
Years of Education
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
Work Experience
• 5+ years of progressive marketing experience, with a minimum of 3 years focused on B2B or channel marketing, preferably within the technology, IT hardware, or commercial solutions industry.
Preferred Qualifications:
• Hands-on experience working with channel partners such as distributors, VARs, or solution providers, including co-marketing programs, MDF/BDF management, or partner-funded initiatives.
• Experience in the PC, consumer electronics, or commercial technology industry is strongly preferred.
Working Conditions:
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time.
• Domestic travel of up to 25% may be required to support partner engagements, industry events, and marketing programs.
The final salary amount will be determined based on the qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
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Essential Duties and Responsibilities:
• Develop and lead B2B channel marketing strategies aligned with commercial business objectives, revenue growth, and measurable ROI.
• Own the Go-to-Market (GTM) planning and execution for ASUS Commercial PC product launches in the U.S., working closely with Product Marketing, Sales, and HQ stakeholders.
• Drive cross-functional alignment and execution, ensuring seamless implementation of channel marketing plans across sales, product, PR, digital, and external partners.
• Localize, customize, and support the development of sales enablement and marketing tools to meet the needs of channel partners and B2B customers.
• Plan, execute, and optimize B2B channel marketing programs and partner co-marketing initiatives, including MDF/BDF-funded activities where applicable.
• In coordination with Account Managers, plan and host channel marketing activities and events to strengthen partner engagement and drive sell-through.
• Serve as the primary liaison with internal ASUS teams and external partners to ensure creative compliance with partner funding, brand, and program requirements.
• Partner with Finance and Accounting teams to manage budgets, track spend, and process vendor invoices, ensuring accuracy and compliance.
Knowledge and Skills:
• Strong understanding of B2B channel marketing strategy, including Go-to-Market planning, partner enablement, and full-funnel marketing execution supporting demand generation and sales objectives.
• Demonstrated experience supporting Go-to-Market execution, channel partner programs, and sales enablement in a fast-paced, matrixed organization.
• Proven ability to collaborate cross-functionally with Sales, Product Marketing, Account Management, Finance, and external channel partners to drive aligned execution and measurable results.
• Experience developing and localizing B2B sales enablement and channel marketing assets such as partner toolkits, sell-in/sell-through materials, campaign assets, and digital content.
• Solid knowledge of commercial sales channels, partner ecosystems, and the technology industry, with working familiarity of PC, IT hardware, and enterprise or SMB buying journeys.
• Strong project and program management skills, with the ability to manage multiple initiatives simultaneously, oversee budgets and MDF/BDF programs, prioritize competing requests, and meet tight deadlines in a fast-paced environment.
• Proven ability to work independently, manage priorities, and drive execution while collaborating effectively within cross-functional and partner-facing teams.
• Data-driven and results-oriented mindset, with the ability to evaluate program performance, optimize execution, and demonstrate ROI.
• Proactive, adaptable, and solution-oriented, with a strong sense of ownership and continuous learning.
• Excellent communication and presentation skills; fluent in English (written and verbal).
Required Qualifications:
Years of Education
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
Work Experience
• 5+ years of progressive marketing experience, with a minimum of 3 years focused on B2B or channel marketing, preferably within the technology, IT hardware, or commercial solutions industry.
Preferred Qualifications:
• Hands-on experience working with channel partners such as distributors, VARs, or solution providers, including co-marketing programs, MDF/BDF management, or partner-funded initiatives.
• Experience in the PC, consumer electronics, or commercial technology industry is strongly preferred.
Working Conditions:
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time.
• Domestic travel of up to 25% may be required to support partner engagements, industry events, and marketing programs.
The final salary amount will be determined based on the qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
Apply tot his job
Apply To this Job