Campaign Ads Specialist (Google Ads + Facebook/Instagram Ads) - Contract to Hire

Remote Full-time
Job Description:

We are a growing media and marketing company looking for an experienced Campaign Ads Specialist to manage and optimize paid advertising campaigns on Google Ads and Facebook/Instagram (Meta) Ads.

This role is project-based to start, with potential for ongoing work if it’s a strong fit.

We work with service-based businesses and personal brands, so we need someone who understands lead generation, conversion tracking, and performance optimization — not just boosting posts.

Scope of Work:

Set up and manage campaigns on:

Google Ads (Search, Display, YouTube)

Facebook & Instagram Ads (Meta Ads Manager)

Campaign strategy and funnel planning

Audience research and keyword research

Pixel and conversion tracking setup (GA4, Meta Pixel, GTM)

A/B testing (creatives, headlines, targeting)

Budget allocation and optimization

Performance reporting with insights and recommendations

Requirements:

Proven experience running profitable Google and Meta campaigns

Strong understanding of tracking, analytics, and attribution

Experience with retargeting and multi-step funnels

Ability to improve cost per lead and conversion rate

Clear communication and organized reporting

To Apply, Please Include:

Campaign examples or case studies

Industries you’ve worked with

Typical ad budget ranges you’ve managed

Key results (CPL, ROAS, conversions, etc.)

Your preferred project-based rate or structure

We’re looking for someone reliable, strategic, and data-driven. If the first project goes well, there will be more opportunities.

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