Business Intelligence Analyst

People Inc. is focused on transforming raw data into strategic insights that drive growth. The Business Intelligence Analyst will support campaign analytics, revenue reporting, and cross-functional data initiatives to enhance performance visibility and operational alignment across the organization. Responsibilities Analyze performance across programmatic, paid social, SEM, curated PMP, and other digital media campaigns Pull and synthesize data from SQL queries, Looker dashboards, and other reporting systems Collaborate with Measurement and Trading teams to support campaign measurement frameworks and reporting execution Contribute to post-campaign reporting and performance analysis framework in partnership with leadership Support in-flight optimization discussions by providing data-driven insights to Trading, Client Services, and Sales teams Develop performance summaries and forward-looking recommendations for inclusion in post-campaign reports Provide reporting support to the Yield team to inform pricing, packaging, and inventory insights Proactively identify performance risks or discrepancies and escalate findings as appropriate Assist with weekly revenue reporting, sales activity reporting, and pipeline analysis in collaboration with Revenue Strategy Support reporting on KPIs and KPOs for Sales Leadership to ensure transparency and accountability Contribute to the development and maintenance of recurring and automated reporting processes Support sales performance analytics and maintain clean, accurate pipeline data Perform ongoing QA to ensure accuracy and consistency across reporting outputs Partner cross-functionally to resolve data discrepancies and maintain reporting integrity Partner regularly with Client Services, Sales, Trading, Yield, Revenue Strategy, Operations, and Product teams to provide analytical support Participate in client calls as needed to address reporting capabilities and performance insights Support RFP responses by articulating measurement methodologies and reporting capabilities Collaborate with Client Services to reinforce reporting standards and analytical best practices Provide performance insights to inform Product roadmap discussions Work with Engineering and Data teams to troubleshoot data issues, clean datasets, and backfill reporting gaps Conduct ongoing QA of campaign and revenue reporting datasets Support consistent KPI definitions and reporting standards across teams Assist in documenting reporting processes and methodologies Contribute to initiatives aimed at improving reporting efficiency and data reliability within D/Cipher Skills Bachelor's degree in a related field or equivalent professional experience 1–3 years of experience in Business Intelligence, AdTech, Campaign Analytics, Revenue Analytics, or a related field Experience using BigQuery, Looker, or comparable data platforms SQL querying skills Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, modeling) Experience analyzing multi-channel digital campaign performance and conversion attribution data Strong written and verbal communication skills Excellent communication and presentation skills, with the ability to translate data into clear, actionable insights and business narratives Familiarity with Salesforce Sales Cloud and marketing tools Benefits Medical Dental Vision Prescription drug coverage Unlimited paid time off (PTO) Adoption or surrogate assistance Donation matching Tuition reimbursement Basic life insurance Basic accidental death & dismemberment Supplemental life insurance Supplemental accident insurance Commuter benefits Short term and long term disability Health savings and flexible spending accounts Family care benefits A generous 401K savings plan with a company match program 10-12 paid holidays annually Generous paid parental leave (birthing and non-birthing parents) Pet insurance Accident Critical and hospital indemnity health insurance coverage Life and disability insurance Company Overview People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is