Business Development Representative

Alta Equipment Company is the largest equipment dealer in North America, seeking a full-time Business Development Representative. This role involves generating leads, managing customer relationships, and effectively communicating the company's products and services while working in a fast-paced environment.ResponsibilitiesLead Generation & Lead QualificationGenerate & Develop leads for the CRM through phone calls, e-mails, LinkedIn etcAbility to work in a fast-paced environment and produce a high level of strong leadsEnter Customer contact information in CRM as it is obtainedEffectively Communicate Alta products and servicesHigh amount of lead generation activity with ability to maintain a high level of customer relationship skillsManage and follow up on existing leads in the CRMFollow up on clicks from email blasts, ad campaigns and marketing initiativesMaintain and expand database of prospects within assigned territory. Pushing qualified opportunities to account managers for further developmentUpdate job knowledge by studying new product descriptions and evolving product linesRespond and filter incoming callsReceives all incoming sales calls and directs them accordinglyCoordinate complex or more significant sales opportunities to the Outside Salesperson, providing complete customer contact information, project details and customer timeline/urgencyDevelop a thorough understanding of product lines, basic technical aspects, business cycle and customer supportCollaborate with regional sales team as well as fellow business development teamUnderstand customer needs and requirementsAttend Training classes and meetings as neededAssigned Field time with reps to learn the territory, industry and areas of focusMeet minimum weekly, monthly, quarterly and yearly results standardsIncorporate Alta's Guiding Principles into daily activitiesPerforms other duties as assignedConsistent, regular, and reliable attendance including being ready for work at the designated start timeSkillsMust be bilingual - French Canadian & EnglishPrevious CRM experience is required. (Salesforce, Dynamics, etc.)Previous pipeline management experience is requiredPrevious outbound prospecting experience is requiredAbility to identify immediate concerns providing quick and effective responsesStrong problem solving and communication skillsStrong organizational skillsStrategic, competitive and collaborativeResults orientedComputer programs – proficient with Microsoft Office (Word, Excel and Outlook)Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organizationReasoning Ability - Intermediate: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situationsAssociate's or bachelor's degree preferredDesire to build your career. This role is designed as a feeder for future sales rolesBenefitsLong term Disability insuranceEmployee assistance programExtended health careLife insurancePaid time offCompany Pension PlanCasual dressDental and Vision careEmployee Stock Purchase PlanWork schedule M-FCompany OverviewAlta Equipment Company is a leading provider of industrial forklifts, heavy construction equipment and warehouse solutions in the Midwest. It was founded in 1984, and is headquartered in Livonia, Michigan, USA, with a workforce of 1001-5000 employees. Its website is https://www.altaequipment.com/.



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