Business Development Representative

Alta Equipment Group is the largest equipment dealer in North America, seeking a full-time Business Development Representative. The role involves generating and qualifying leads, maintaining customer relationships, and collaborating with the sales team to drive opportunities. Responsibilities Lead Generation & Lead Qualification Generate & Develop leads for the CRM through phone calls, e-mails, LinkedIn etc Ability to work in a fast-paced environment and produce a high level of strong leads Enter Customer contact information in CRM as it is obtained Effectively Communicate Alta products and services High amount of lead generation activity with ability to maintain a high level of customer relationship skills Manage and follow up on existing leads in the CRM Follow up on clicks from email blasts, ad campaigns and marketing initiatives Maintain and expand database of prospects within assigned territory Pushing qualified opportunities to account managers for further development Update job knowledge by studying new product descriptions and evolving product lines Respond and filter incoming calls Receives all incoming sales calls and directs them accordingly Coordinate complex or more significant sales opportunities to the Outside Salesperson, providing complete customer contact information, project details and customer timeline/urgency Develop a thorough understanding of product lines, basic technical aspects, business cycle and customer support Collaborate with regional sales team as well as fellow business development team Understand customer needs and requirements Attend Training classes and meetings as needed Assigned Field time with reps to learn the territory, industry and areas of focus Meet minimum weekly, monthly, quarterly and yearly results standards Incorporate Alta's Guiding Principles into daily activities Performs other duties as assigned Consistent, regular, and reliable attendance including being ready for work at the designated start time Skills Must be bilingual - French Canadian & English Previous CRM experience is required. (Salesforce, Dynamics, etc.) Previous pipeline management experience is required Previous outbound prospecting experience is required Ability to identify immediate concerns providing quick and effective responses Strong problem solving and communication skills Strong organizational skills Strategic, competitive and collaborative Results oriented Computer programs – proficient with Microsoft Office (Word, Excel and Outlook) Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization Reasoning Ability - Intermediate: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations Desire to build your career. This role is designed as a feeder for future sales roles Consistent, regular, and reliable attendance including being ready for work at the designated start time Associate's or bachelor's degree preferred Benefits Long term Disability insurance Employee assistance program Extended health care Life insurance Paid time off Company Pension Plan Casual dress Dental and Vision care Employee Stock Purchase Plan Work schedule M-F Company Overview Since 1984, Alta has grown into one of North America’s largest integrated equipment dealership platforms. It was founded in 1984, and is headquartered in Livonia, MI, US, with a workforce of 1001-5000 employees. Its website is