Business Development Representative

Location: United States (remote) Department: Growth Marketing Reports To: Growth Marketing About the Role We are looking for a highly motivated Business Development Representative (BDR) to drive pipeline generation through a combination of strategic outbound prospecting and lead nurturing. This role sits within the Growth Marketing team and plays a critical part in driving new business opportunities by engaging prospects, nurturing interest over time, and creating high-quality meetings for the sales team. You will be responsible for identifying and engaging target accounts, uncovering business challenges, and initiating meaningful conversations with decision-makers across the food, certification, and regulatory landscape. This is a performance-driven, front-line revenue role suited for someone who is proactive, persistent, and comfortable operating in a high-activity, target-driven environment. Key Responsibilities Prospecting & Pipeline Generation Execute multi-channel outbound prospecting (phone, email, LinkedIn, video, and creative outreach) to generate new business opportunities Identify and engage key stakeholders within target accounts and buying groups Consistently achieve monthly and quarterly targets for meetings booked and pipeline generated Lead Nurturing & Engagement Manage and nurture early-stage leads and contacts over time through structured outreach and follow-up Engage prospects who are not yet sales-ready and move them toward qualified conversations Support follow-up and qualification of website-driven agentic AI inquiries where applicable Maintain consistent engagement through personalized, multi-touch cadences Discovery & Qualification Conduct initial discovery conversations to understand prospect needs, challenges, and priorities Apply structured qualification frameworks to assess opportunity quality Clearly communicate value propositions aligned to customer pain points Account & Stakeholder Engagement Navigate organizations to identify and engage multiple decision-makers and influencers Build early-stage relationships and generate interest across target accounts Personalize outreach strategies to increase engagement and response rates Campaign & Event Alignment Partner with Marketing to align prospecting efforts with active campaigns and content Support event-driven prospecting, including pre-event outreach, meeting booking, and post-event follow-up Collaboration with Sales Work closely with Account Executives to align on target accounts and outreach strategy Ensure seamless handoff of qualified opportunities with clear context and next steps Pipeline Management & Reporting Maintain accurate activity tracking and pipeline updates in Salesforce and sales engagement tools Manage outreach cadences and continuously optimize for conversion performance Meet defined KPIs across activity, meetings, and pipeline contribution Market Intelligence & Feedback Capture insights from prospect conversations and share feedback with sales and marketing teams Contribute to improving messaging, targeting, and campaign effectiveness Required Qualifications 1–3 years of experience in business development, sales, or SDR/BDR roles Proven experience in cold outreach and pipeline generation Based in the United States Preferred Experience Familiarity with tools such as Salesforce, Outreach/Salesloft, ZoomInfo, Apollo, or similar platforms Experience managing longer lead nurture cycles and outbound prospecting simultaneously Exposure to event-based prospecting and campaign alignment Key Skills Outbound Prospecting & Cold Outreach Lead Nurturing & Multi-Touch Engagement Discovery & Qualification Pipeline Generation CRM & Sales Engagement Tools Communication & Relationship Building Time Management & Activity Prioritization Success Metrics Meetings booked and held Opportunities created Lead-to-opportunity conversion rates Outbound activity and engagement metrics Pipeline contribution from BDR outbound activity This is a remote role with occasional travel for team meetings etc.