Bridgetower OPCO - Vice President, Content
Bridgetower OPCO - Vice President, Content
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Vice President, Content
Bridgetower OPCO
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Vice President, Content
Fully Remote •
Remote Worker - N/A
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Description
We are seeking an innovative, digitally fluent executive to lead our content vision and help drive audience growth and engagement across all platforms. The Vice President, Content is BridgeTower Media’s senior-most editorial leader, responsible for defining and executing a modern, digital-first content strategy across all brands and markets. This executive will lead and develop editorial teams, drive meaningful audience engagement, implement AI- and data-enhanced workflows, and ensure BridgeTower’s content meets the highest standards of relevance, quality, and engagement.This individual will partner closely with Digital Product, Audience Development, Marketing, and the Events Team to build a cohesive, growth-focused content ecosystem. This is a transformative leadership role built for a digital native who thrives at the intersection of journalism, data, product, and audience strategy.PLEASE NOTE: This is a remote position that requires travel across our markets as needed.Duties + Responsibilities: Editorial Leadership & Digital TransformationLead newsroom strategy and operations across BridgeTower’s portfolio.Champion a digital-first mindset and ensure consistent execution across all brands.Establish editorial priorities, standards, workflows, and KPIs.Coach and mentor editors on digital storytelling, speed, quality, and relevance.Audience Growth & Data-Driven StrategyOwn and optimize performance metrics: traffic, engagement, newsletter growth, conversions, retention, and audience development.Leverage analytics to guide editorial decisions, resource allocation, and content planning.Partner with Audience Development and Product Management to refine distribution, newsletters, social presence, and multichannel engagement strategies.Build a culture of data literacy and accountability within the editorial team.AI Enablement & Digital Skills TrainingLead training programs on digital best practices, SEO, analytics, newsletter engagement, multimedia, and social distribution.Develop an AI-forward editorial framework, ensuring ethical, responsible, and effective use of emerging tools.Implement workflows and guidelines that improve speed, efficiency, and content quality.Cross-Functional CollaborationWork closely with Digital Product to shape the user experience, site enhancements, content modules, and product roadmaps.Partner with Events teams to create editorial programming, thought leadership, and high-impact event content.Support Marketing and Sales with insights and editorial alignment that strengthens brand value and audience connection.Print, Events & Special ProductsMaintain oversight of print products, ensuring they remain efficient, relevant, and complementary to digital strategy.Lead or support content planning for signature events, special sections, rankings, and industry reports.Ensure cohesion between digital, print, events, and multimedia content.Skills + Qualifications:12+ years editorial experience, with at least 5 years in a senior leadership role guiding digital transformation.Proven track record of driving audience growth and managing performance using analytics tools (GA4, Parse.ly, etc.).Experience managing and mentoring diverse teams in fast-moving, multi-brand environments.Expertise in newsletter strategy, SEO, social distribution, and digital content formats.Demonstrated understanding of AI tools, emerging technologies, and their application in modern newsrooms.Strong cross-functional leadership and communication skills.Experience in B2B, vertical media, or subscription-based businesses highly preferred.Reliable home internet connection with minimum 50mbps up/10mbps down. Flexibility to travel across our markets as needed.What Success Looks LikeImplement a unified digital content strategy adopted across all markets.Improve key performance metrics including new website visitors, engagement, newsletter subscribers, and content efficiency.Strengthen collaboration with Product, Audience Development, and Events teams.Elevate editorial quality and speed through training and workflow improvements.Establish BridgeTower Media as a leader in AI-enabled, audience-first B2B journalism.About BridgeTower MediaBridgeTower Media is a leading business intelligence, marketing and events platform providing authoritative content and expert analysis through its 40+ B2B media and research brands. More than 4.4 million business decision-makers rely on BridgeTower Media for timely information and expert insights to grow their businesses. These deep and trusted first-party customer relationships power tailored insights for business executives and precision audience targeting for omnichannel marketing solutions. BridgeTower Media also celebrates professional and organizational success through 200+ events and its Best Companies Group. For more information, please visit www.bridgetowermedia.com.
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