Branded Content Senior Editor - Pet
About the position Our Opportunity: We are looking for a skilled and passionate Branded Content Senior Editor, Pet to help compose, edit, and optimize branded pet health and lifestyle content across Chewy’s editorial properties! This role requires strong editorial skills, an understanding of pet health and wellness topics, and the ability to collaborate with internal teams and brand partners to craft trustworthy, SEO-friendly pet content that aligns with audience interests and business goals. What You'll Do: Assign, write, edit, and publish sponsored articles and content hubs, largely focused on pet health, wellness, and nutrition. Manage freelance writers and pet health contributors , providing editorial guidance and feedback to maintain content quality and brand alignment. Ensure content accuracy and credibility by working with veterinarians and other pet experts. Optimize content for SEO and AEO to improve visibility, engagement, and organic search rankings while maintaining editorial integrity. Develop sponsored content pitches that align with client goals and audience needs. Analyze content performance using analytics tools to track traffic, engagement, and conversions. Assist with our Vet Verified series and expert-led buying guides on PetMD and Chewy. What You'll Need: 5+ years of professional editorial experience, including content editing and brand storytelling -- preferably in pet health or human health publishing. Strong writing and editing skills with an ability to balance pet health information with brand messaging. Experience working with pet brands, veterinarians, or health experts to develop credible and engaging sponsored content. Knowledge of SEO and AEO to optimize pet-related content. Ability to manage multiple campaigns, deadlines, and partners. Familiarity with content management systems (CMS) and tools like WordPress, SEMrush, Trello, etc. Passion for pet health and wellness, with an understanding of pet parent concerns and industry trends. What You'll Get: A place where you can be your authentic self and grow your career. Our pet parents and partners are from everywhere--different places and different walks of life. It is what makes them outstanding. Likewise, Chewtopians are encouraged to bring their perspectives to deliver on our mission! Work in a culture that cares, with managers who value you and your career journey. Be empowered to think big, thrive on delivering results, and to become your best. Development of meaningful connections with a diverse group of Chewtopians through Team Member Resource Groups and celebrate inclusivity with various company events, programs, and activities. Comprehensive medical, dental, vision benefits, in addition to wellness programs and resources, enabling you to be your best self in and outside of work. Responsibilities • Assign, write, edit, and publish sponsored articles and content hubs, largely focused on pet health, wellness, and nutrition. • Manage freelance writers and pet health contributors , providing editorial guidance and feedback to maintain content quality and brand alignment. • Ensure content accuracy and credibility by working with veterinarians and other pet experts. • Optimize content for SEO and AEO to improve visibility, engagement, and organic search rankings while maintaining editorial integrity. • Develop sponsored content pitches that align with client goals and audience needs. • Analyze content performance using analytics tools to track traffic, engagement, and conversions. • Assist with our Vet Verified series and expert-led buying guides on PetMD and Chewy. Requirements • 5+ years of professional editorial experience, including content editing and brand storytelling -- preferably in pet health or human health publishing. • Strong writing and editing skills with an ability to balance pet health information with brand messaging. • Experience working with pet brands, veterinarians, or health experts to develop credible and engaging sponsored content. • Knowledge of SEO and AEO to optimize pet-related content. • Ability to manage multiple campaigns, deadlines, and partners. • Familiarity with content management systems (CMS) and tools like WordPress, SEMrush, Trello, etc. • Passion for pet health and wellness, with an understanding of pet parent concerns and industry trends. Benefits • A place where you can be your authentic self and grow your career. • Work in a culture that cares, with managers who value you and your career journey. • Be empowered to think big, thrive on delivering results, and to become your best. • Development of meaningful connections with a diverse group of Chewtopians through Team Member Resource Groups and celebrate inclusivity with various company events, programs, and activities. • Comprehensive medical, dental, vision benefits, in addition to wellness programs and resources, enabling you to be your best self in and outside of work. Apply tot his job