Brand Strategy and Marketing Manager
We are looking for a talented Brand Strategy and Marketing Manager to join our team specializing in brand perception shaping for Cummins Inc. in Indianapolis, IN.
In this role, you will make an impact in the following ways:
• Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
• Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
• Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
• Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
• Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
• Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
• Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
• Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.
Responsibilities
To be successful in this role you will need the following:
• Strong brand management skills to maintain consistent brand standards, build recognition, and position Cummins’ brand to exceed stakeholder expectations.
• Advanced digital media expertise to leverage emerging tools, platforms, and automation strategies that influence audience behavior and drive desired actions.
• Solid data analytics capability to interpret qualitative and quantitative data, extract meaningful insights, and communicate findings that support data-driven decisions.
• Clear articulation of value propositions to align customer needs with product or service strengths, differentiating Cummins effectively from competitors.
• Proficient marketing plan management skills to develop integrated 4P strategies, guide cross-functional execution, and evaluate market response to achieve business objectives.
Qualifications
Education, Licenses, Certifications:
College, university, or equivalent degree in marketing or a related subject required.
Experience:
• Strategic thinker with the ability to develop and implement successful marketing campaigns.
• Creative thinker with a strong attention to detail.
• Ability to work collaboratively in a team environment.
• Strong project management skills and the ability to meet deadlines.
• Digital marketing experience preferred.
• Product marketing experience preferred.
• Global perspective and experience preferred.
• B2B experience preferred.
• Talent Management experience and experience managing distributed teams highly preferred.
• Strong analytical skills and proficiency in using marketing analytics tools.
Additional Responsibilities:
Responsibilities unique to the role
• Lead the translation of brand and business strategy into integrated, omnichannel campaigns by setting strategic intent, shaping the execution approach, and guiding delivery to shift perception and support high‑stakes commercial decisions
• Partner closely with the Global Brand Leader and senior stakeholders to develop brand valuation models, naming and positioning strategies, scenario analysis, and global tradeoff assessments that inform M&A, ventures, and long‑range strategic planning
• Design and implement process improvements that increase efficiency, effectiveness, and responsiveness across global, cross‑functional teams, balancing adaptability with disciplined execution
Skills needed
• Proven ability to build credibility and trust with senior stakeholders in a complex, global business environment
• Strong systems thinker with the ability to connect brand, business strategy, and market context in evolving environments, and translate those connections into actionable plans
• Experience thriving in highly collaborative, cross‑functional settings
• Comfort advancing work without complete information while applying structure and judgment to avoid unnecessary churn
• Experience developing strategy and leading the planning and execution of integrated marketing initiatives aligned around a single strategic intent
• Ability to prioritize rigorously and manage multiple concurrent workstreams while maintaining focus on the highest‑value activities
• Demonstrated experience concepting strong ideas, producing high‑quality deliverables, and managing agencies and stakeholder inputs across complex engagements
• Creative, analytical thinker with strong attention to detail and a consistent track record of meeting commitments and deadlines
About UsCummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.
Apply tot his job
Apply To this Job
In this role, you will make an impact in the following ways:
• Drive effective, multi‑channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
• Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
• Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
• Protect and elevate Cummins’ brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
• Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
• Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
• Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
• Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins’ digital presence and performance.
Responsibilities
To be successful in this role you will need the following:
• Strong brand management skills to maintain consistent brand standards, build recognition, and position Cummins’ brand to exceed stakeholder expectations.
• Advanced digital media expertise to leverage emerging tools, platforms, and automation strategies that influence audience behavior and drive desired actions.
• Solid data analytics capability to interpret qualitative and quantitative data, extract meaningful insights, and communicate findings that support data-driven decisions.
• Clear articulation of value propositions to align customer needs with product or service strengths, differentiating Cummins effectively from competitors.
• Proficient marketing plan management skills to develop integrated 4P strategies, guide cross-functional execution, and evaluate market response to achieve business objectives.
Qualifications
Education, Licenses, Certifications:
College, university, or equivalent degree in marketing or a related subject required.
Experience:
• Strategic thinker with the ability to develop and implement successful marketing campaigns.
• Creative thinker with a strong attention to detail.
• Ability to work collaboratively in a team environment.
• Strong project management skills and the ability to meet deadlines.
• Digital marketing experience preferred.
• Product marketing experience preferred.
• Global perspective and experience preferred.
• B2B experience preferred.
• Talent Management experience and experience managing distributed teams highly preferred.
• Strong analytical skills and proficiency in using marketing analytics tools.
Additional Responsibilities:
Responsibilities unique to the role
• Lead the translation of brand and business strategy into integrated, omnichannel campaigns by setting strategic intent, shaping the execution approach, and guiding delivery to shift perception and support high‑stakes commercial decisions
• Partner closely with the Global Brand Leader and senior stakeholders to develop brand valuation models, naming and positioning strategies, scenario analysis, and global tradeoff assessments that inform M&A, ventures, and long‑range strategic planning
• Design and implement process improvements that increase efficiency, effectiveness, and responsiveness across global, cross‑functional teams, balancing adaptability with disciplined execution
Skills needed
• Proven ability to build credibility and trust with senior stakeholders in a complex, global business environment
• Strong systems thinker with the ability to connect brand, business strategy, and market context in evolving environments, and translate those connections into actionable plans
• Experience thriving in highly collaborative, cross‑functional settings
• Comfort advancing work without complete information while applying structure and judgment to avoid unnecessary churn
• Experience developing strategy and leading the planning and execution of integrated marketing initiatives aligned around a single strategic intent
• Ability to prioritize rigorously and manage multiple concurrent workstreams while maintaining focus on the highest‑value activities
• Demonstrated experience concepting strong ideas, producing high‑quality deliverables, and managing agencies and stakeholder inputs across complex engagements
• Creative, analytical thinker with strong attention to detail and a consistent track record of meeting commitments and deadlines
About UsCummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.
Apply tot his job
Apply To this Job