Brand Naming & Trademark/SEO Risk Consultant B2C & B2B
Overview
We’re an early-stage team evaluating a product name for a SaaS offering and need an experienced specialist to help us assess risk and make a go/no-go decision.
Scope of Work
Evaluate an existing product name across:
Trademark risk (high-level screening, not legal filing)
SEO/search competitiveness and potential conflicts
Brand distinctiveness within a crowded category
Provide a clear recommendation: retain current name vs rebrand
If rebrand is advised:
Propose a set of strategically sound alternative names
Conduct basic domain availability checks
Perform light trademark screening (USPTO-level)
Provide rationale for top recommendations
Deliverables
Concise report or deck including:
Recommendation with supporting reasoning
Key risks (legal, SEO, brand confusion)
Alternative naming directions (if applicable)
Notes on domain and trademark availability
Ideal Experience
Proven work in product or company naming (SaaS or tech preferred)
Familiarity with trademark screening processes (USPTO, classes, etc.)
Understanding of SEO implications in brand naming
Ability to combine strategic thinking with practical execution
Nice to Have
Experience naming venture-backed startups
Portfolio showing previous naming projects
Notes
Details about the product and current name will be shared after NDA
Please include examples of prior naming or brand strategy work
Apply tot his job
Apply To this Job
We’re an early-stage team evaluating a product name for a SaaS offering and need an experienced specialist to help us assess risk and make a go/no-go decision.
Scope of Work
Evaluate an existing product name across:
Trademark risk (high-level screening, not legal filing)
SEO/search competitiveness and potential conflicts
Brand distinctiveness within a crowded category
Provide a clear recommendation: retain current name vs rebrand
If rebrand is advised:
Propose a set of strategically sound alternative names
Conduct basic domain availability checks
Perform light trademark screening (USPTO-level)
Provide rationale for top recommendations
Deliverables
Concise report or deck including:
Recommendation with supporting reasoning
Key risks (legal, SEO, brand confusion)
Alternative naming directions (if applicable)
Notes on domain and trademark availability
Ideal Experience
Proven work in product or company naming (SaaS or tech preferred)
Familiarity with trademark screening processes (USPTO, classes, etc.)
Understanding of SEO implications in brand naming
Ability to combine strategic thinking with practical execution
Nice to Have
Experience naming venture-backed startups
Portfolio showing previous naming projects
Notes
Details about the product and current name will be shared after NDA
Please include examples of prior naming or brand strategy work
Apply tot his job
Apply To this Job