Brand Manager- Specialty Vision Products
Bausch + Lomb is seeking a Brand Manager to manage the specialty contact lens portfolio within the U.S. Vision Care business. This role is responsible for setting brand strategy, ensuring strong execution, and delivering insight-driven initiatives that support revenue growth and profitability.
The Brand Manager will partner cross-functionally with Marketing, Sales, Sales Operations, Consultation and Customer Service, Professional and Medical Affairs, Finance, Supply Chain, agencies, and external vendors, contributing across the full brand lifecycle from strategy and launch planning through activation and performance optimization.
Responsibilities include developing and executing integrated marketing programs, managing day-to-day brand operations, and supporting key growth activities such as demand planning, forecasting, budget management, and annual operating plan development. This position reports to the Director, Marketing.
Responsibilities:
• Support the development and execution of integrated marketing campaigns and programs for eye care practitioners across advertising, promotion and communication channels.
• Action category and brand insights into initiatives that increase brand penetration, differentiation, and sustainable business growth.
• Lead day-to-day brand initiatives, ensuring high quality execution across stakeholders, agencies, and vendors.
• Partner with and lead cross-functional teams- including Field Sales Leadership, Consultation and Customer Service, Market Research, Finance, Supply Chain, Sales Operations, Professional and Medical Affairs to deliver strategic initiatives and ensure alignment.
• Commercial lead for monthly S&OP process and support accurate forecasting
• Support the annual operating plans and revenue/expense forecasts that deliver topline growth and margin objectives; ensure alignment across Marketing, Sales and cross-functional partners to achieve brand and portfolio goals.
• Maintain visibility into key P&L drivers, sales trends and business performance to support cross-functional decision-making.
• Support new product launch planning and execution, including positioning, pricing inputs, go-to-market strategy and performance measurement
• Establish and track clear KPIs for key initiatives; synthesize learnings, share best practices, and drive continuous optimization.
• Provide portfolio-level support across all brands, partnering with Marketing leadership to ensure consistency, executional excellence, and alignment across initiatives.
Qualifications
• Bachelor's degree required;
• 3+ years of marketing experience preferred within healthcare, vision care, medical device and/or pharmaceuticals.
• Strong foundation in brand management, competitive analysis, strategic planning, project management, forecasting, and budget management.
• Demonstrated ability to translate insights into strategy and execute with measurable results, strong analytical and problem-solving skills.
• Highly collaborative with strong influence, negotiation, and stakeholder management skills in a matrixed environment.
• Hands-on, execution-oriented "roll up your sleeves" mindset with the ability to operate at both strategic and tactical levels.
• Strong communication and presentation skills, including ability to engage and influence senior leaders.
• Proficiency with Microsoft Office 365 required; experience with Salesforce or other CRM tools required; Power BI experience preferred.
• This is a US-based remote position.
• Travel up to 25%; including some overnight travel
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $110,000.00 and $125,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
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The Brand Manager will partner cross-functionally with Marketing, Sales, Sales Operations, Consultation and Customer Service, Professional and Medical Affairs, Finance, Supply Chain, agencies, and external vendors, contributing across the full brand lifecycle from strategy and launch planning through activation and performance optimization.
Responsibilities include developing and executing integrated marketing programs, managing day-to-day brand operations, and supporting key growth activities such as demand planning, forecasting, budget management, and annual operating plan development. This position reports to the Director, Marketing.
Responsibilities:
• Support the development and execution of integrated marketing campaigns and programs for eye care practitioners across advertising, promotion and communication channels.
• Action category and brand insights into initiatives that increase brand penetration, differentiation, and sustainable business growth.
• Lead day-to-day brand initiatives, ensuring high quality execution across stakeholders, agencies, and vendors.
• Partner with and lead cross-functional teams- including Field Sales Leadership, Consultation and Customer Service, Market Research, Finance, Supply Chain, Sales Operations, Professional and Medical Affairs to deliver strategic initiatives and ensure alignment.
• Commercial lead for monthly S&OP process and support accurate forecasting
• Support the annual operating plans and revenue/expense forecasts that deliver topline growth and margin objectives; ensure alignment across Marketing, Sales and cross-functional partners to achieve brand and portfolio goals.
• Maintain visibility into key P&L drivers, sales trends and business performance to support cross-functional decision-making.
• Support new product launch planning and execution, including positioning, pricing inputs, go-to-market strategy and performance measurement
• Establish and track clear KPIs for key initiatives; synthesize learnings, share best practices, and drive continuous optimization.
• Provide portfolio-level support across all brands, partnering with Marketing leadership to ensure consistency, executional excellence, and alignment across initiatives.
Qualifications
• Bachelor's degree required;
• 3+ years of marketing experience preferred within healthcare, vision care, medical device and/or pharmaceuticals.
• Strong foundation in brand management, competitive analysis, strategic planning, project management, forecasting, and budget management.
• Demonstrated ability to translate insights into strategy and execute with measurable results, strong analytical and problem-solving skills.
• Highly collaborative with strong influence, negotiation, and stakeholder management skills in a matrixed environment.
• Hands-on, execution-oriented "roll up your sleeves" mindset with the ability to operate at both strategic and tactical levels.
• Strong communication and presentation skills, including ability to engage and influence senior leaders.
• Proficiency with Microsoft Office 365 required; experience with Salesforce or other CRM tools required; Power BI experience preferred.
• This is a US-based remote position.
• Travel up to 25%; including some overnight travel
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $110,000.00 and $125,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Apply tot his job
Apply To this Job