Brand Manager, New Revenue Streams

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.

As Brand Mana ger within our New Revenue Streams business, here's...

What You’ll Do for Us
• Ensure alignment of brand strategy with overall Company strategy to drive profitable growth.
• Develop 3-Year long-range plan strategy for growth, annual brand plans, brand positioning, and insights.
• Partner with diverse cross-functional team to develop brand plans and innovation pipeline.
• Manage business performance through data analysis by converting KPI’s and findings into specific insights and actions that drive business results.
• Manage program budgets and timelines to drive flawless execution of the plan, hitting all key milestones on time and within budget.
• Effectively influence internal and external stakeholders to achieve business objectives.
• Think and act like a business owner with a general management mindset.
• Demonstrate strong financial acumen and manage brand P&L
• Lead partner routines.

Qualifications & Requirements
• Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business; MBA preferred
• 3 or more years of relevant work experience in brand management
• Experience with Nielsen or IRI, BASES and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply basic marketing concepts(e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation)used in the development of marketing plans.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
• Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
• Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
• Experience in working in a cross functional and international environment is ideal.
• In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
• Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.

What We Can Do For You
• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
• Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.

SkillsLeadership; Media Planning; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management

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