Brand Manager (Must have Insurance Experience) (HYBRID)
About the position
Responsibilities
• Work with Line of Business stakeholders to set short- and long-term business goals and optimize marketing strategies.
• Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives.
• Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business.
• Drive Line of Business and Reasons to Believe cohesion across all customer-facing touchpoints.
• Leverage customer, category, and cultural insights to guide ideation and improve brand relevance.
• Demonstrate thought-partnership across cross-functional teams to bring initiatives from insight to action.
• Partner with Operations team on budget management, including monthly reconciliation.
• Collaborate with Culture Marketing and the DEI COE to ensure inclusion throughout all initiatives.
• Create short and long-range business plans in partnership with line of business stakeholders.
• Derive insights from quote and bind trends, customer behaviors, and competitive performance to inform strategic recommendations.
• Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention, and cross-sell.
• Build business pipeline across digital, phone, and agent distribution channels.
• Identify insights-driven territories and moments for media selection and creative development.
• Deliver clear customer-first connected journeys outlining communication strategies and actions.
• Craft comprehensive narratives for media and creative briefings grounded in strategic frameworks.
Requirements
• Experience in brand marketing/management with a Fortune 500 company.
• Demonstrated success in driving significant, profitable growth through consumer marketing programs.
• Bachelor's Degree; MBA preferred.
• Comfortable producing a high volume of work in a deadline-driven environment.
• Experience in evaluating creative concepts and assets based on strategic alignment and business impact.
• Well versed in gathering data and developing qualitative insights to develop strategic plans.
• Demonstrated success in writing clear briefs that inspire exceptional work.
• Ability to architect competitive and breakthrough solutions to drive business forward.
• Self-starter with the confidence and ability to tackle new initiatives with little guidance.
Nice-to-haves
• Experience in the insurance industry is preferred.
Benefits
• Premier Medical, Dental and Vision Insurance with no waiting period.
• Paid Vacation, Sick and Parental Leave.
• 401(k) Plan.
• Tuition Reimbursement.
• Paid Training and Licensures.
Apply Now
Apply Now
Responsibilities
• Work with Line of Business stakeholders to set short- and long-term business goals and optimize marketing strategies.
• Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives.
• Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business.
• Drive Line of Business and Reasons to Believe cohesion across all customer-facing touchpoints.
• Leverage customer, category, and cultural insights to guide ideation and improve brand relevance.
• Demonstrate thought-partnership across cross-functional teams to bring initiatives from insight to action.
• Partner with Operations team on budget management, including monthly reconciliation.
• Collaborate with Culture Marketing and the DEI COE to ensure inclusion throughout all initiatives.
• Create short and long-range business plans in partnership with line of business stakeholders.
• Derive insights from quote and bind trends, customer behaviors, and competitive performance to inform strategic recommendations.
• Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention, and cross-sell.
• Build business pipeline across digital, phone, and agent distribution channels.
• Identify insights-driven territories and moments for media selection and creative development.
• Deliver clear customer-first connected journeys outlining communication strategies and actions.
• Craft comprehensive narratives for media and creative briefings grounded in strategic frameworks.
Requirements
• Experience in brand marketing/management with a Fortune 500 company.
• Demonstrated success in driving significant, profitable growth through consumer marketing programs.
• Bachelor's Degree; MBA preferred.
• Comfortable producing a high volume of work in a deadline-driven environment.
• Experience in evaluating creative concepts and assets based on strategic alignment and business impact.
• Well versed in gathering data and developing qualitative insights to develop strategic plans.
• Demonstrated success in writing clear briefs that inspire exceptional work.
• Ability to architect competitive and breakthrough solutions to drive business forward.
• Self-starter with the confidence and ability to tackle new initiatives with little guidance.
Nice-to-haves
• Experience in the insurance industry is preferred.
Benefits
• Premier Medical, Dental and Vision Insurance with no waiting period.
• Paid Vacation, Sick and Parental Leave.
• 401(k) Plan.
• Tuition Reimbursement.
• Paid Training and Licensures.
Apply Now
Apply Now