Brand Manager - Live operation game
Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan.
We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video gamesâespecially live-service titlesâand understands how to scale a gameâs presence throughout its lifecycle.
As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested.
This role is ideal for someone who:
⢠Loves anime, video games, and online fandom culture
⢠Understands LiveOps rhythms (seasonal updates, events, roadmap communication)
⢠Thrives in a creative environment
⢠Can connect marketing with player behavior, community trends, and narrative value
Key Responsibilities
⢠Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
⢠Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
⢠Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
⢠Monitor player data, KPIs, and community sentiment to optimize content and messaging.
⢠Oversee production of trailers, key art, social assets, and campaign creative.
⢠Manage brand tone, storytelling, and long-term brand health across all touchpoints.
⢠Collaborate with developers on roadmap planning and feature alignment.
⢠Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
⢠Present insights, campaign reports, and product recommendations to internal and external stakeholders.
Qualifications
Required:
⢠2â4+ years experience in game marketing, product marketing, or brand managementâideally with live-ops titles.
⢠Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
⢠Deep passion for video games, anime, fandom communities, and digital culture.
⢠Excellent communication and storytelling skills (verbal & written).
⢠Ability to manage multiple projects with tight timelines.
⢠Collaborative mindset and comfort working with creative teams.
Preferred:
⢠Experience working with JP/EN cross-regional teams.
⢠Familiarity with F2P game economics and retention strategy.
⢠Bilingual (English/Japanese) is a plus.
What We Offer
⢠Creative, fast-paced environment where your ideas matter.
⢠Opportunity to shape global campaigns for major game IPs.
⢠Cross-cultural projects across US and Japan.
⢠Flexible hybrid work environment.
⢠Growth paths in brand, production, or creative leadership.
Apply tot his job
Apply To this Job
We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video gamesâespecially live-service titlesâand understands how to scale a gameâs presence throughout its lifecycle.
As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested.
This role is ideal for someone who:
⢠Loves anime, video games, and online fandom culture
⢠Understands LiveOps rhythms (seasonal updates, events, roadmap communication)
⢠Thrives in a creative environment
⢠Can connect marketing with player behavior, community trends, and narrative value
Key Responsibilities
⢠Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
⢠Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
⢠Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
⢠Monitor player data, KPIs, and community sentiment to optimize content and messaging.
⢠Oversee production of trailers, key art, social assets, and campaign creative.
⢠Manage brand tone, storytelling, and long-term brand health across all touchpoints.
⢠Collaborate with developers on roadmap planning and feature alignment.
⢠Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
⢠Present insights, campaign reports, and product recommendations to internal and external stakeholders.
Qualifications
Required:
⢠2â4+ years experience in game marketing, product marketing, or brand managementâideally with live-ops titles.
⢠Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
⢠Deep passion for video games, anime, fandom communities, and digital culture.
⢠Excellent communication and storytelling skills (verbal & written).
⢠Ability to manage multiple projects with tight timelines.
⢠Collaborative mindset and comfort working with creative teams.
Preferred:
⢠Experience working with JP/EN cross-regional teams.
⢠Familiarity with F2P game economics and retention strategy.
⢠Bilingual (English/Japanese) is a plus.
What We Offer
⢠Creative, fast-paced environment where your ideas matter.
⢠Opportunity to shape global campaigns for major game IPs.
⢠Cross-cultural projects across US and Japan.
⢠Flexible hybrid work environment.
⢠Growth paths in brand, production, or creative leadership.
Apply tot his job
Apply To this Job