Brand Manager, GreenCars
Dealership:
L0021 LAD Advertising
Lithia & Driveway | Brand Manager
At Lithia & Driveway (NYSE: LAD), our success is fueled by high-performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient experiences across the vehicle ownership lifecycle by leveraging our hundreds of store locations and key adjacenciesâincluding Driveway, DFC, and GreenCars. Built on a retail model that champions entrepreneurial leadership and Growth Powered by People, we continue to expand whatâs possible in automotive retail through innovation, collaboration, and scale.
Within this ecosystem, GreenCars plays a critical role in educating and empowering customers as they explore electric, hybrid, and fuel-efficient vehicles. We are seeking a Brand Manager for GreenCars to help grow awareness of the brand, strengthen dealership engagement, and expand the reach of GreenCars.com. This role blends content strategy, digital marketing, retail activation, and event execution to connect GreenCars programs with both online audiences and in-store dealership experiences.
The Brand Manager will serve as a key connector across marketing, creative, SEO, CRM, retail, and sales teamsâensuring GreenCars initiatives are executed consistently and effectively across all channels while driving measurable engagement and lead generation.
Location: Hybrid or Remote
Compensation Range: $75,000-$100,000 plus bonus, with a typical starting range of $75,000-$85,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What Youâll Do
Support execution of GreenCars campaigns, content initiatives, dealership programs, and partner activations
Coordinate cross-functional projects, timelines, deliverables, and stakeholder communications
Build and maintain relationships with dealership and retail teams to support program adoption
Partner with marketing, sales, CRM, and retail teams to support lead generation and lead management efforts
Assist with planning and execution of events and activations, including logistics, lead capture, and follow-up
Support GreenCars.com content and communications across digital channels
Track program performance and support reporting on campaign and activation results
What You Bring
3+ years of experience in marketing, brand management, digital marketing, events, CRM, or retail/dealership operations
Strong project management, communication, and organizational skills
Experience working in cross-functional environments with multiple stakeholders
Familiarity with CRM systems, lead management, and performance reporting preferred
Ability to manage multiple priorities in a fast-paced environment
Experience supporting campaigns, activations, or event execution preferred
Bachelorâs degree in Marketing, Business, Communications, or related field preferred (not required)
Willingness to travel up to ~1 week per month as needed
We offer a comprehensive benefits package designed to support you and your family, including:
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs â
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Apply To This Job
L0021 LAD Advertising
Lithia & Driveway | Brand Manager
At Lithia & Driveway (NYSE: LAD), our success is fueled by high-performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient experiences across the vehicle ownership lifecycle by leveraging our hundreds of store locations and key adjacenciesâincluding Driveway, DFC, and GreenCars. Built on a retail model that champions entrepreneurial leadership and Growth Powered by People, we continue to expand whatâs possible in automotive retail through innovation, collaboration, and scale.
Within this ecosystem, GreenCars plays a critical role in educating and empowering customers as they explore electric, hybrid, and fuel-efficient vehicles. We are seeking a Brand Manager for GreenCars to help grow awareness of the brand, strengthen dealership engagement, and expand the reach of GreenCars.com. This role blends content strategy, digital marketing, retail activation, and event execution to connect GreenCars programs with both online audiences and in-store dealership experiences.
The Brand Manager will serve as a key connector across marketing, creative, SEO, CRM, retail, and sales teamsâensuring GreenCars initiatives are executed consistently and effectively across all channels while driving measurable engagement and lead generation.
Location: Hybrid or Remote
Compensation Range: $75,000-$100,000 plus bonus, with a typical starting range of $75,000-$85,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What Youâll Do
Support execution of GreenCars campaigns, content initiatives, dealership programs, and partner activations
Coordinate cross-functional projects, timelines, deliverables, and stakeholder communications
Build and maintain relationships with dealership and retail teams to support program adoption
Partner with marketing, sales, CRM, and retail teams to support lead generation and lead management efforts
Assist with planning and execution of events and activations, including logistics, lead capture, and follow-up
Support GreenCars.com content and communications across digital channels
Track program performance and support reporting on campaign and activation results
What You Bring
3+ years of experience in marketing, brand management, digital marketing, events, CRM, or retail/dealership operations
Strong project management, communication, and organizational skills
Experience working in cross-functional environments with multiple stakeholders
Familiarity with CRM systems, lead management, and performance reporting preferred
Ability to manage multiple priorities in a fast-paced environment
Experience supporting campaigns, activations, or event execution preferred
Bachelorâs degree in Marketing, Business, Communications, or related field preferred (not required)
Willingness to travel up to ~1 week per month as needed
We offer a comprehensive benefits package designed to support you and your family, including:
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs â
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Apply To This Job