Brand Growth Marketing Manager
Traditional surveys fall short in today’s world. That’s why we built ThoughtExchange, a platform powered by cutting-edge AI that helps leaders meaningfully connect with their communities and uncover immediate, actionable insights that drive real change.
We empower K12 leaders with the high-quality data they need to make informed decisions and create lasting impact. Our mission fuels everything we do, and we’re proud to work alongside a team of brilliant, curious, and collaborative individuals.
At ThoughtExchange, we’re reshaping how organizations engage their people for good. If you’re passionate about making a difference, we’d love to have you on the journey.
The Role
We're looking for an AI-first Brand & Growth Marketing Manager to own and evolve ThoughtExchange's brand presence across every channel. Reporting to the Director of Product Marketing, you'll be equally comfortable in Figma or Adobe Creative Suite as you are leveraging the latest AI tools to scale output and drive impact. You understand that great marketing is both an art and a system, and you're passionate about building both. Working closely with Sales, Product, and our customer community, you'll ensure marketing is not just visible, but genuinely useful across the business. You live and breathe customer insights, and data consistently frames how you approach problems.
What You'll Do
Own and evolve the ThoughtExchange brand voice, visual identity, and creative standards across all channels and touchpoints
Produce and manage a high-volume content calendar spanning social media, email, blog, and campaign assets, leveraging AI tools to scale output without sacrificing quality
Design and produce on-brand marketing materials using Adobe Creative Suite, Figma, and Claude Design
Partner with the Sales team to develop collateral, enablement materials, and campaign assets that support pipeline and conversion
Work with Product to translate features and roadmap into compelling customer-facing narratives
Engage with customers to surface stories, testimonials, and use cases that fuel content and brand credibility
Identify, evaluate, and operationalize AI tools that improve marketing efficiency, personalization, and content production
Analyze performance across channels and use data to continuously improve content strategy and creative execution
What We Think Is True About You
5–8 years of marketing experience in a generalist or multi-disciplinary role, ideally within a growth-stage SaaS or fast-paced environment
Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere), Figma, and Claude Design, and able to produce polished, on-brand work independently
Demonstrated experience using AI tools (e.g., ChatGPT, Claude, n8n) to accelerate and scale marketing output
A strong content instinct, with an understanding of what makes copy, visuals, and campaigns resonate with different audiences
Experience managing and growing social media presence across key platforms (LinkedIn, Instagram, X, or others relevant to the industry)
Excellent cross-functional collaboration skills; you build trust quickly, communicate clearly, and elevate the people around you
A bias for action and a low tolerance for unnecessary complexity; you ship, iterate, and improve
Nice to Have
Experience in the Education sector
Post-secondary education in Marketing, Communications, Design, or a related field
Certifications in digital marketing, content strategy, or AI tooling
Salary Range
The hiring range for this role is $97,329 –114,504 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.
This job posting is for an actual vacancy.
We do not use artificial intelligence (AI) to screen resumes or evaluate candidate fit against job criteria. All interview and hiring decisions are made by people.
If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out, apply, and tell us more about yourself in your application. Research has shown that some individuals only apply when they feel 100% qualified. We are committed to removing obstacles to ensure we have the best talent.
ThoughtExchange prioritizes accessibility. Support is available upon request for candidates participating in all aspects of the selection process. Finally, we know from time to time, emergencies happen, and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
What we offer:
ThoughtExchange wants to ensure our people are heard, supported, and cared for, so we invest in our employees. We continuously ask our employees what they need to ensure we're supporting their successes in the workplace and in life.
We are proud to offer our employees the following:
Benefits & Well-Being: From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options, and company-wide wellness days off scheduled throughout the year. Our benefits package also includes maternity & parental leave top-up programs, as well as access to Maple & Inklbot, which support our employees' primary care, mental health, and wellness needs.
Flexibility: We’ve been remote-first for over ten years. We’re contribution-focused and operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances in which you excel—where you work and how you structure your day.
Culture: We walk the walk when it comes to our product, ensuring that no critical decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to ensure people feel comfortable sharing their genuine thoughts and feedback.
Compensation: We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, considering the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity. In addition to competitive pay and benefits, employees receive share options when joining the company.
Connection: In addition to remote hubs of employees across Canada and the US and offices in Rossland and Vancouver, we get together as a company every few years in some pretty cool locations. We also connect virtually as a company every month and celebrate one another in our #gratitude Slack channel.
Growth: We host regular learning sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.
We empower K12 leaders with the high-quality data they need to make informed decisions and create lasting impact. Our mission fuels everything we do, and we’re proud to work alongside a team of brilliant, curious, and collaborative individuals.
At ThoughtExchange, we’re reshaping how organizations engage their people for good. If you’re passionate about making a difference, we’d love to have you on the journey.
The Role
We're looking for an AI-first Brand & Growth Marketing Manager to own and evolve ThoughtExchange's brand presence across every channel. Reporting to the Director of Product Marketing, you'll be equally comfortable in Figma or Adobe Creative Suite as you are leveraging the latest AI tools to scale output and drive impact. You understand that great marketing is both an art and a system, and you're passionate about building both. Working closely with Sales, Product, and our customer community, you'll ensure marketing is not just visible, but genuinely useful across the business. You live and breathe customer insights, and data consistently frames how you approach problems.
What You'll Do
Own and evolve the ThoughtExchange brand voice, visual identity, and creative standards across all channels and touchpoints
Produce and manage a high-volume content calendar spanning social media, email, blog, and campaign assets, leveraging AI tools to scale output without sacrificing quality
Design and produce on-brand marketing materials using Adobe Creative Suite, Figma, and Claude Design
Partner with the Sales team to develop collateral, enablement materials, and campaign assets that support pipeline and conversion
Work with Product to translate features and roadmap into compelling customer-facing narratives
Engage with customers to surface stories, testimonials, and use cases that fuel content and brand credibility
Identify, evaluate, and operationalize AI tools that improve marketing efficiency, personalization, and content production
Analyze performance across channels and use data to continuously improve content strategy and creative execution
What We Think Is True About You
5–8 years of marketing experience in a generalist or multi-disciplinary role, ideally within a growth-stage SaaS or fast-paced environment
Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere), Figma, and Claude Design, and able to produce polished, on-brand work independently
Demonstrated experience using AI tools (e.g., ChatGPT, Claude, n8n) to accelerate and scale marketing output
A strong content instinct, with an understanding of what makes copy, visuals, and campaigns resonate with different audiences
Experience managing and growing social media presence across key platforms (LinkedIn, Instagram, X, or others relevant to the industry)
Excellent cross-functional collaboration skills; you build trust quickly, communicate clearly, and elevate the people around you
A bias for action and a low tolerance for unnecessary complexity; you ship, iterate, and improve
Nice to Have
Experience in the Education sector
Post-secondary education in Marketing, Communications, Design, or a related field
Certifications in digital marketing, content strategy, or AI tooling
Salary Range
The hiring range for this role is $97,329 –114,504 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.
This job posting is for an actual vacancy.
We do not use artificial intelligence (AI) to screen resumes or evaluate candidate fit against job criteria. All interview and hiring decisions are made by people.
If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out, apply, and tell us more about yourself in your application. Research has shown that some individuals only apply when they feel 100% qualified. We are committed to removing obstacles to ensure we have the best talent.
ThoughtExchange prioritizes accessibility. Support is available upon request for candidates participating in all aspects of the selection process. Finally, we know from time to time, emergencies happen, and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
What we offer:
ThoughtExchange wants to ensure our people are heard, supported, and cared for, so we invest in our employees. We continuously ask our employees what they need to ensure we're supporting their successes in the workplace and in life.
We are proud to offer our employees the following:
Benefits & Well-Being: From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options, and company-wide wellness days off scheduled throughout the year. Our benefits package also includes maternity & parental leave top-up programs, as well as access to Maple & Inklbot, which support our employees' primary care, mental health, and wellness needs.
Flexibility: We’ve been remote-first for over ten years. We’re contribution-focused and operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances in which you excel—where you work and how you structure your day.
Culture: We walk the walk when it comes to our product, ensuring that no critical decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to ensure people feel comfortable sharing their genuine thoughts and feedback.
Compensation: We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, considering the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity. In addition to competitive pay and benefits, employees receive share options when joining the company.
Connection: In addition to remote hubs of employees across Canada and the US and offices in Rossland and Vancouver, we get together as a company every few years in some pretty cool locations. We also connect virtually as a company every month and celebrate one another in our #gratitude Slack channel.
Growth: We host regular learning sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.