Brand Designer Needed to Create Post-Acquisition Branding Concepts
We are seeking an experienced brand designer to develop several branding concept options following a recent organizational acquisition. We have an established logo and brand guidelines, and we have been acquired by a parent organization with its own distinct brand system. The purpose of this project is to explore multiple, well-considered branding approaches that incorporate a “By [Acquiring Brand Name]” designation and help leadership determine the best path forward. All existing brand materials for both organizations will be provided. Project Goals: - Develop multiple branding concept directions that can be presented to leadership by our marketing team - Explore options that either: (a) Visually bridge both brands, or (b) Fully align with the acquiring brand’s guidelines while retaining appropriate equity from the original brand - Demonstrate how each option could work in practice Scope of Work: - Create several (2-3 or so) distinct branding concepts that include: - Logo treatment options incorporating “By [Acquiring Brand Name]” - Visual system elements (primarily color usage and typography direction) - Apply concepts to a small set of mockups (e.g., website header, one-pager, or presentation slide) to show real-world usage - optional - Provide a brief rationale for each concept explaining the strategic thinking and tradeoffs - optional Apply tot his job