Base Growth Marketing- Senior Manager
About the position Responsibilities • Building, maintaining, adapting, and optimizing the annual roadmap and base management plan for your brand. • Building, managing, and executing restricted offers from beginning to end including target identification and offer refinement, business case build and approval, offer build, inbound/outbound creative development, campaign launch, and results analysis. • Designing data-driven, targeted strategies to deliver plan steps, add-a-line, product and cross-sell offers that are prioritized, personalized, and beneficial to the customer and Verizon. • Tracking the impact of all campaigns to make changes as necessary to achieve offer goals and improve the impact and accuracy of this work in the future. • Serving as the single point of contact and base management SME for your Commercial Brand team partner. • Designing and executing targeted marketing plans for commercial offers including announcement messages, updates to existing lifecycle communications, and introducing new lifecycle cadences. • Working with internal base management partners to advise on the base impact of commercial offers and prioritize work to best achieve business goals and address customer needs. • Designing and executing targeted Network Migration strategies across multiple Value brands from beginning to end including target and offer definition, business case and offer build, execution strategy and post-campaign analysis. • Developing resolutions to complex migration experiences and building the marketing plan for each Migration campaign to achieve network targets. • Building presentations and effectively communicating strategies and benefits to larger business objectives, including regularly delivering these presentations to executive leadership. Requirements • Bachelor's degree or four or more years of work experience. • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. • Experience in strategic marketing planning, Go-to-Market Strategies, and financial analysis. • Experience in the wireless/telecommunications industry or base management. • High proficiency with G Suite, Microsoft Excel and Power Point. Nice-to-haves • Strong business acumen in Brand Management and Product Marketing. • Experience gathering, organizing and analyzing large amounts of information. • Experience presenting ideas and content to a variety of stakeholders at various levels. • Experience working collaboratively with a variety of stakeholders. • Possesses Emotional Intelligence IQ and is skilled at navigating social environments. • Strong analytical and critical thinking skills with the ability to find unique solutions to complex challenges. • Excellent written and verbal communication skills. Benefits • Medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. • Matched 401(k) savings plan. • Stock incentive programs. • Up to 8 company paid holidays per year and up to 6 personal days per year. • Parental leave, adoption assistance and tuition assistance. • Up to 15 days of vacation per year, which grows with additional service. Apply tot his job Apply tot his job