B2B Senior Demand Generation & ABM Marketing Manager, Enterprise
About the position As a Demand Generation & ABM Marketer, you’ll own the programs that turn our target accounts into qualified pipeline. You’ll run acquisition, nurture, and account‑based initiatives that move prospects from first touch to opportunity. This is a hands‑on role built for someone who’s comfortable in “startup mode” inside a large company. You’re just as happy writing copy, building a campaign, or pulling your own reports as you are planning the program. You know how to move fast with lean resources, while still navigating the processes and stakeholders that come with a global organization. Responsibilities • Own and optimize demand generation programs across digital channels to drive qualified enterprise pipeline • Build and run always‑on and campaign‑based ABM programs aligned to priority account lists and sales territories • Partner closely with Sales and BDRs on audience targeting, messaging, and follow‑up plays to maximize conversion from lead to meeting to opportunity • Write or adapt core campaign assets when needed (emails, ads, landing page briefs), collaborating with content and design when available • Collaborate with Product, Marketing and RevOps to align campaigns with positioning, guidelines, and our go‑to‑market strategy • Work with RevOps to define success metrics, review performance, and turn insights into program improvements • Balance speed with structure, moving fast while keeping stakeholders aligned and programs unblocked Requirements • 5+ years of experience in B2B SaaS demand generation, growth marketing, or performance marketing • You have deep, hands-on expertise running acquisition and lifecycle programs across digital channels to drive qualified pipeline • You are experienced in ABM and building measurable pipeline through multi-channel campaigns in partnership with Sales • You have proven ability to create and adapt core campaign assets yourself when needed (ad copy, email sequences, landing page briefs, sales one-pagers) • You possess strong collaboration skills, with experience working closely with sales, product marketing, and revenue operations teams • You are comfortable operating in a lean, startup-like environment, testing quickly, moving from idea to launch fast, and working without a large content or ops team behind you • You know how to navigate a large, matrixed organization, managing stakeholders, aligning to guidelines, and keeping programs moving through approvals • You are analytical and data-driven, using funnel metrics and experimentation to inform decisions and optimize performance • At this time we are seeking NY‑based candidates, who will come to the office on an as‑needed basis. Benefits • competitive medical, dental and vision insurance • a retirement savings plan • wellness benefits • travel expenses • subsidized lunch