B2B Customer Insights Senior Manager
About the position The B2B Customer Insights Senior Manager at Verizon is responsible for uncovering and creating actionable insights that drive strategies, business decisions, and competitive advantage. This role involves designing and executing custom research to influence product development and marketing strategies, while serving as a trusted advisor to the Business Group. Responsibilities • Conduct research and analysis to uncover valuable information and translate it into clear, actionable recommendations. • Build strong relationships with stakeholders, offering guidance and expertise on market trends, customer behavior, and competitive landscape. • Work closely with teams across the Business Group organization, such as marketing, product development, CX, and design, to align research with business goals. • Communicate research findings compellingly and persuasively, using data visualization and storytelling techniques. • Advocate for the customer's perspective, ensuring their needs and preferences are considered in decision-making. • Contribute to the development of marketing and product strategies, identifying opportunities for growth and innovation. • Possess strong business acumen and the ability to translate data into actionable insights. Requirements • Bachelor's degree or four or more years of work experience. • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. • Experience designing research for and conducting quantitative market/survey research with hard-to-reach business decision-makers. • B2B Research experience. • Ability to independently translate business needs and objectives into the appropriate research design and actionable insights. Nice-to-haves • An advanced degree in Market Research, Social Sciences (e.g., Psychology, Sociology, etc.) or Business (e.g., economics, MBA, etc.) or a certification in Market Research (UGA, etc.) • Experience in conducting research with Business decision-makers in the technology or telecoms category. • Experience at or working alongside a market research agency or related vendor. • Experience managing agency vendor relationships, including scoping, budgeting, data quality, and timeliness. • Strong analytical and data interpretation skills. • Strong communication skills with the ability to translate complex concepts into actionable insights for non-technical stakeholders. • Ability to work independently and as part of a team. • Experience with marketing communications on linear TV, mobile, digital, and social media platforms. Benefits • Health and wellness benefits • Short term incentives • 401(k) Savings Plan • Stock incentive programs • Paid time off • Parental leave • Adoption assistance • Tuition assistance Apply tot his job