AVP, Design - Innovation and Packaging ; Beauty and Body Care
Position: AVP, Design - Innovation and Packaging Experience (Beauty and Body Care)
Description
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
Design is how we bring joy, emotion, and beauty into everyday life. The AVP, Design - Innovation and Packaging Experience plays a key role in shaping how our customers experience our products - through thoughtful, trend-forward, and sensorial design that celebrates fragrance and form.
The AVP will lead creative exploration and design development across beauty and body care categories, driving packaging and product innovation that feels fresh and elevated. This leader will collaborate across Product Development, Marketing, and R&D to translate insights and inspiration into design solutions that delight consumers and strengthen our brand portfolio.
This role is ideal for an experienced, visionary designer who blends creativity with curiosity - someone who is energized by materials, innovation, and the power of design to make everyday moments extraordinary.
Responsibilities
Design Innovation
• Lead the creative development of new packaging and product design concepts that bring our fragrance and brand stories to life.
• Explore emerging materials, finishes, and structural ideas that elevate the consumer experience and reflect category trends.
• Translate insights and creative direction into prototypes, visual renderings, and storytelling presentations that inspire internal stakeholders.
Packaging Experience & Execution
• Partner with Packaging Engineering and R&D to ensure designs balance aesthetic impact, manufacturability, cost, and sustainability.
• Guide projects through the full design process - from concept ideation and mock-ups to artwork refinement and production readiness.
• Maintain design excellence and uphold our creative standards across every detail.
Cross-Functional Collaboration
• Collaborate with Product Development, Brand, and Innovation teams to ensure packaging aligns with product positioning, consumer insight, and marketing strategy.
• Partner with Operations, Procurement, and external suppliers or design agencies to deliver high-quality execution and creative consistency.
• Communicate design rationale effectively, bridging creative vision with technical feasibility.
Trend, Insight & Brand Alignment
• Stay ahead of design, lifestyle, and packaging trends, connecting what's next to our brand identity and seasonal storytelling.
• Contribute to evolving the brand's visual and structural design language, ensuring relevance and distinctiveness across categories.
• Support creative storytelling in seasonal innovation and strategic launches.
Sustainability & Continuous Improvement
• Integrate sustainable design principles into packaging innovation, supporting the brand's circularity and environmental goals.
• Seek opportunities to enhance design efficiency, improve material use, and advance new sustainable solutions.
Qualifications
Qualifications & Experience
• 10-12 years of experience in consumer-packaged goods (CPG), ideally in beauty, personal care, or home fragrance.
• Strong portfolio showcasing design innovation, packaging creativity, and brand storytelling.
• Experience partnering with cross-functional teams in a large or global CPG organization.
• Deep understanding of materials, manufacturing processes, and packaging production.
• Skilled in Adobe Creative Suite with experience using modern 3D modeling or AI-powered tools to accelerate design iteration.
• Excellent communication and presentation skills with the ability to influence and inspire.
Education
• Bachelor's degree in Industrial Design, Packaging Design, Product Design, or related field.
Core Competencies
+ Lead with Curiosity & Humility
+ Build High Performing Teams for Today & Tomorrow
+ Influence & Inspire with Vision & Purpose
+ Observe, Engage & Connect
+ Strive to Achieve Operational Excellence
+ Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
+ Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
+ 401k with company match and Associate Stock Purchase with discount
+ No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
+ Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
+ Tuition reimbursement and scholarship opportunities for post-secondary education programs
+ 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit for more details.
The above…
Apply tot his job
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Description
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
Design is how we bring joy, emotion, and beauty into everyday life. The AVP, Design - Innovation and Packaging Experience plays a key role in shaping how our customers experience our products - through thoughtful, trend-forward, and sensorial design that celebrates fragrance and form.
The AVP will lead creative exploration and design development across beauty and body care categories, driving packaging and product innovation that feels fresh and elevated. This leader will collaborate across Product Development, Marketing, and R&D to translate insights and inspiration into design solutions that delight consumers and strengthen our brand portfolio.
This role is ideal for an experienced, visionary designer who blends creativity with curiosity - someone who is energized by materials, innovation, and the power of design to make everyday moments extraordinary.
Responsibilities
Design Innovation
• Lead the creative development of new packaging and product design concepts that bring our fragrance and brand stories to life.
• Explore emerging materials, finishes, and structural ideas that elevate the consumer experience and reflect category trends.
• Translate insights and creative direction into prototypes, visual renderings, and storytelling presentations that inspire internal stakeholders.
Packaging Experience & Execution
• Partner with Packaging Engineering and R&D to ensure designs balance aesthetic impact, manufacturability, cost, and sustainability.
• Guide projects through the full design process - from concept ideation and mock-ups to artwork refinement and production readiness.
• Maintain design excellence and uphold our creative standards across every detail.
Cross-Functional Collaboration
• Collaborate with Product Development, Brand, and Innovation teams to ensure packaging aligns with product positioning, consumer insight, and marketing strategy.
• Partner with Operations, Procurement, and external suppliers or design agencies to deliver high-quality execution and creative consistency.
• Communicate design rationale effectively, bridging creative vision with technical feasibility.
Trend, Insight & Brand Alignment
• Stay ahead of design, lifestyle, and packaging trends, connecting what's next to our brand identity and seasonal storytelling.
• Contribute to evolving the brand's visual and structural design language, ensuring relevance and distinctiveness across categories.
• Support creative storytelling in seasonal innovation and strategic launches.
Sustainability & Continuous Improvement
• Integrate sustainable design principles into packaging innovation, supporting the brand's circularity and environmental goals.
• Seek opportunities to enhance design efficiency, improve material use, and advance new sustainable solutions.
Qualifications
Qualifications & Experience
• 10-12 years of experience in consumer-packaged goods (CPG), ideally in beauty, personal care, or home fragrance.
• Strong portfolio showcasing design innovation, packaging creativity, and brand storytelling.
• Experience partnering with cross-functional teams in a large or global CPG organization.
• Deep understanding of materials, manufacturing processes, and packaging production.
• Skilled in Adobe Creative Suite with experience using modern 3D modeling or AI-powered tools to accelerate design iteration.
• Excellent communication and presentation skills with the ability to influence and inspire.
Education
• Bachelor's degree in Industrial Design, Packaging Design, Product Design, or related field.
Core Competencies
+ Lead with Curiosity & Humility
+ Build High Performing Teams for Today & Tomorrow
+ Influence & Inspire with Vision & Purpose
+ Observe, Engage & Connect
+ Strive to Achieve Operational Excellence
+ Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
+ Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
+ 401k with company match and Associate Stock Purchase with discount
+ No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
+ Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
+ Tuition reimbursement and scholarship opportunities for post-secondary education programs
+ 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit for more details.
The above…
Apply tot his job
Apply To this Job