Audience Growth & Monetization Lead, Remote (Nonprofit Local News / Media Strategy)
Remote | Full-Time | $175,239 - $192,763
About the Role A national nonprofit working to rebuild and sustain local news across the country is hiring an Audience Growth & Monetization Lead to join its specialized support team. The organization invests capital in nonprofit newsrooms and provides hands-on coaching and resources to help them grow into sustainable, community-serving institutions. It has raised over $240 million for the cause and works with a growing portfolio of local news organizations nationwide.
This role sits within a dedicated lab focused on helping portfolio newsrooms drive toward product-market fit.
The Audience
Growth & Monetization Lead will own the strategy and delivery of expert support across audience development, reader revenue, earned revenue, SEO/AEO, newsletter growth, and sponsorship.
The work is both strategic and operational: reviewing portfolio-wide analytics, translating trends into actionable guidance, managing a network of specialist contractors and coaches, and providing direct advisory support to newsroom and business leaders.
A strong fit for someone with senior-level experience owning audience growth or revenue at a media organization, a track record of helping teams adopt new practices and tools, and the ability to coach leaders across a diverse portfolio of organizations at different stages of maturity.
What the Role Covers
• Assessing portfolio organizations' maturity in audience and revenue disciplines, identifying priority gaps, and developing targeted interventions for individual grantees or cohorts
• Providing hands-on strategic coaching to priority newsrooms on top-of-funnel growth, newsletter strategy, reader revenue, earned revenue, SEO/AEO, and monetization
• Managing and expanding a network of specialist contractors, coaches, and vendors, including defining scopes of work, success metrics, and quality standards for all expert engagements
• Leading portfolio-wide briefings and learning sessions that showcase emerging practices in audience growth and monetization
• Reviewing cross-portfolio analytics and translating performance data and industry trends into clear, actionable recommendations
• Partnering with the portfolio learning team to design and run accelerators, workshops, playbooks, and trainings that build core competencies across grantees
• Building a community of subject matter experts within the portfolio to share insights, pressure-test ideas, and experiment together
• Cultivating external relationships across the local journalism ecosystem and adjacent industries to surface new resources, partnerships, and reduced-cost opportunities for portfolio organizations
• Collaborating with the broader program team to ensure specialist support aligns with each organization's strategic goals and outcomes
Qualifications
• Senior leadership experience with direct ownership of audience growth, revenue, or both within a newsroom or media organization
• Deep understanding of audience development and monetization strategies, including reader revenue, sponsorships, newsletters, SEO/AEO, and top-of-funnel growth
• Demonstrated ability to design and lead support strategies for media organizations rooted in real needs and long-term sustainability
• Strong track record of helping organizations adopt new practices, tools, or technologies through external experts, with measurable impact
• Experience scoping ambiguous problems, setting priorities and workplans, using data and feedback to assess progress, and iterating based on results
• Experience leading and managing experts, coaches, and senior leaders, with the ability to influence across levels and disciplines
• Experience building partnerships and negotiating clear, favorable terms
• Ability to translate complex technical concepts into clear insights and actionable recommendations
• Strong attention to detail and commitment to high-quality documentation and analysis
• Deep appreciation for the role of equity in newsroom development and a willingness to coach others on putting those values into practice
To Apply
Visit Mediabistro for full details and application instructions.
Apply tot his job
Apply To this Job
About the Role A national nonprofit working to rebuild and sustain local news across the country is hiring an Audience Growth & Monetization Lead to join its specialized support team. The organization invests capital in nonprofit newsrooms and provides hands-on coaching and resources to help them grow into sustainable, community-serving institutions. It has raised over $240 million for the cause and works with a growing portfolio of local news organizations nationwide.
This role sits within a dedicated lab focused on helping portfolio newsrooms drive toward product-market fit.
The Audience
Growth & Monetization Lead will own the strategy and delivery of expert support across audience development, reader revenue, earned revenue, SEO/AEO, newsletter growth, and sponsorship.
The work is both strategic and operational: reviewing portfolio-wide analytics, translating trends into actionable guidance, managing a network of specialist contractors and coaches, and providing direct advisory support to newsroom and business leaders.
A strong fit for someone with senior-level experience owning audience growth or revenue at a media organization, a track record of helping teams adopt new practices and tools, and the ability to coach leaders across a diverse portfolio of organizations at different stages of maturity.
What the Role Covers
• Assessing portfolio organizations' maturity in audience and revenue disciplines, identifying priority gaps, and developing targeted interventions for individual grantees or cohorts
• Providing hands-on strategic coaching to priority newsrooms on top-of-funnel growth, newsletter strategy, reader revenue, earned revenue, SEO/AEO, and monetization
• Managing and expanding a network of specialist contractors, coaches, and vendors, including defining scopes of work, success metrics, and quality standards for all expert engagements
• Leading portfolio-wide briefings and learning sessions that showcase emerging practices in audience growth and monetization
• Reviewing cross-portfolio analytics and translating performance data and industry trends into clear, actionable recommendations
• Partnering with the portfolio learning team to design and run accelerators, workshops, playbooks, and trainings that build core competencies across grantees
• Building a community of subject matter experts within the portfolio to share insights, pressure-test ideas, and experiment together
• Cultivating external relationships across the local journalism ecosystem and adjacent industries to surface new resources, partnerships, and reduced-cost opportunities for portfolio organizations
• Collaborating with the broader program team to ensure specialist support aligns with each organization's strategic goals and outcomes
Qualifications
• Senior leadership experience with direct ownership of audience growth, revenue, or both within a newsroom or media organization
• Deep understanding of audience development and monetization strategies, including reader revenue, sponsorships, newsletters, SEO/AEO, and top-of-funnel growth
• Demonstrated ability to design and lead support strategies for media organizations rooted in real needs and long-term sustainability
• Strong track record of helping organizations adopt new practices, tools, or technologies through external experts, with measurable impact
• Experience scoping ambiguous problems, setting priorities and workplans, using data and feedback to assess progress, and iterating based on results
• Experience leading and managing experts, coaches, and senior leaders, with the ability to influence across levels and disciplines
• Experience building partnerships and negotiating clear, favorable terms
• Ability to translate complex technical concepts into clear insights and actionable recommendations
• Strong attention to detail and commitment to high-quality documentation and analysis
• Deep appreciation for the role of equity in newsroom development and a willingness to coach others on putting those values into practice
To Apply
Visit Mediabistro for full details and application instructions.
Apply tot his job
Apply To this Job