Associate Media Planner, Social Buyer

Critical Mass is a company that focuses on creating impactful marketing strategies, and they are seeking an Associate Media Planner, Social Buyer. In this role, you will support all aspects of paid social media campaigns, collaborate with team members, and analyze performance to optimize campaign effectiveness. Responsibilities Develop tactical media plans that include audience, creative and other strategies designed to meet the goals of a given campaign Collaborate with the planning team to develop RFPs and the social team to analyze and determine recommended partners Launch paid social campaigns on platforms that may include, Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn Support the Media team in pushing the boundaries of media planning, while focusing on core business Foster strong relationships within the team and across implementation partners; providing direction on segmentation, targeting/placement, flighting, and trafficking Provide input on placement naming convention and trafficking strategy Review performance reports, extract actionable insights, i.e., explaining the why behind the data, and recommend optimizations Keep a finger on the pulse of media and marketing trends, tactics, and emerging opportunities, especially amongst the social channels (e.g., Clubhouse, Twitch etc.) Read industry trades and share relevant content with others Continuously and proactively provide suggestions as to how we might accelerate the client’s growth; ranging from tried & true (elsewhere) to unexpected & promising Skills Exposure or general understanding of digital media, or relevant capstone projects or internships Proficient in MS Office, specifically Excel Strong communicator with excellent interpersonal, written, and verbal skills Collaborative and solution‑oriented Highly organized and detail‑oriented, with strong project management skills including the ability to multitask and meet tight deadlines Self‑motivated, adaptable, and able to work independently with minimal supervision in fast‑paced, high‑pressure environments Energetic and resourceful, producing high‑quality work quickly while remaining flexible, curious, and creative Media experience through a full-time role or internships is a plus Benefits Global maternity and parental leave Competitive benefits packages Vacation, compassionate leave, personal/sick days, and flex days Access to online services for families and new parents Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 12 affinity groups Internal learning and development programs Enterprise-wide employee discounts Company Overview Critical Mass is a digital experience design agency with a relentless focus on the customer. It was founded in 1996, and is headquartered in Calgary, Alberta, CAN, with a workforce of 1001-5000 employees. Its website is