Associate Marketing Manager, Originals (Hulu)
About the position Responsibilities • Support the development of strategy, positioning, and target audiences for Hulu Original animated and scripted series. • Socialize the marketing strategy across integrated departments and key partners including executive teams, development, and producers/creators. • Manage cross-functional team planning to develop and execute 360 campaigns. • Collaborate with creative partners and cross-functional teams to deliver assets for campaigns. • Attend and organize key meetings, developing campaign recaps and updates, and using project documents to ensure execution against goals. • Work with external marketing partners/agencies to develop and implement marketing initiatives across various media channels. • Ensure resources are prioritized by managing and driving key deadlines and deliverables across cross-functional teams. • Execute marketing plans to reach new and existing audiences and achieve show-specific and company goals. • Analyze the effectiveness of media and marketing data to optimize spend and performance across marketing channels. • Track budget and spend and investigate industry trends to optimize future campaigns. Requirements • 3 years minimum of relevant experience in marketing original entertainment content. • Proven history of executing content marketing campaigns. • Interest in animation and entertainment. • Ability to think strategically and creatively. • Self-starter with a curious mindset and willingness to learn. • Strong analytical and reporting capabilities. • Proven understanding of media/advertising and entertainment marketplace. • Ability to partner with multiple constituencies in a team environment. • Strong creative eye and presentation skills. • Client and/or Agency experience is a plus. • Computer proficiency; highly skilled in PowerPoint and Excel. • Excellent work ethic and a positive, can-do attitude. • Exceptional attention to detail and follow-through. Nice-to-haves • Experience in marketing for animated content. • Experience working with external marketing partners or agencies. Benefits • Medical benefits • Financial benefits • Bonus and/or long-term incentive units may be provided as part of the compensation package. Apply tot his job