Associate Financial Advisor - Workplace Personal Investing

Remote Full-time
Principal Financial Group is seeking an Associate Financial Advisor to join their Workplace Personal Investing team. This role involves supporting clients in their financial journey by providing foundational financial advice, assisting with onboarding, and conducting discovery conversations to understand client goals. Responsibilities Support clients beginning their financial journey by delivering foundational financial advice and client service Assist clients with onboarding, basic financial and investment education, and digital planning tools Act as the initial point of contact, conducting discovery conversations to understand client goals and referring more complex needs to senior advisors Participate in required training programs, study sessions, and licensing preparation activities during the Pre‑Licensure Period Demonstrate consistent progress toward meeting all regulatory licensing requirements Complete assigned coursework, checkpoints, and study milestones Once licensed, begin full Associate Financial Advisor responsibilities, including client interactions, recommendations, and transactional support aligned with the core duties described above Skills Securities Industry Essentials (SIE) required for consideration Series 7 and Series 66 (or Series 63 and 65) required, or the ability to obtain within 90 days of hire Commitment to ongoing professional development, including pursuit of designations such as, ChFC, CFP, CPWA, or equivalent Applicable experience in financial services (internships, client service, advisory support, etc.) Ability to assess client needs, ask thoughtful questions, and identify solutions aligned to client goals Familiarity with financial planning concepts and investment principles Strong interest in individual investment strategy and personal planning Clear and empathetic communication skills Ability to grasp and explain complex topics in simple ways for people to understand Self-awareness and teachability Strong organizational skills and ability to prioritize effectively Comfort with digital tools and willingness to learn new platforms Ability to support growth objectives through identifying client needs and referral opportunities Active Series 7 and Series 66 (or 63 and 65) Bachelor's degree and/or experience in Finance, Economics, Business, or related field Benefits Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Pension Eligible Company Overview Principal Financial GroupĀ® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. It was founded in 1879, and is headquartered in Des Moines, Iowa, USA, with a workforce of 10001+ employees. Its website is
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