Associate Director, Customer and Product Insights
About the position
The Associate Director of Customer and Product Insights at Verizon is a senior insights professional responsible for leading the customer and product research and insights function for the Verizon Value portfolio of brands. This role involves driving business decisions to maintain a competitive edge by delivering best-in-class value propositions and experiences to customers. The position requires collaboration across brand and product teams, managing a team of insights professionals, and ensuring high-quality research methodologies are employed to inform strategic decisions.
Responsibilities
Proactively define and prioritize the research roadmap across brand and product teams.
,
Manage, mentor, and coach direct reports focused on specific work streams.
,
Conduct hands-on research and storytelling during team growth stages as needed.
,
Set a high bar for research rigor and insights storytelling.
,
Oversee vendor partnerships to leverage quality research methods and manage budgets efficiently.
,
Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics.
,
Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding.
,
Represent customer insights in leadership forums to inform decision-making and action planning.
,
Oversee team performance and professional development, providing feedback and coaching.
,
Promote engagement with business senior leadership as consumer champions.
Requirements
Bachelor's degree or four or more years of work experience.
,
Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research.
,
Experience designing qualitative and quantitative research programs to address business needs.
,
Strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis.
,
Experience with qualitative research methods like focus groups, in-depth interviews, and ethnography.
,
Ability to synthesize data from multiple sources into actionable insights and recommendations.
Nice-to-haves
Four or more years of experience managing a team of three or more people.
,
Experience providing insights for value proposition development.
,
Experience leveraging secondary data and trends to inform business scenarios.
,
Ability to present insights compellingly and establish rapport with Senior Leadership.
,
Experience in consumer or business space marketing, CX, or UX research.
,
Demonstrated effective consultative skills and business acumen in the telecom industry.
Benefits
Health and wellness benefits
,
Short term incentives
,
401(k) Savings Plan
,
Stock incentive programs
,
Paid time off
,
Parental leave
,
Adoption assistance
,
Tuition assistance
Apply Now
The Associate Director of Customer and Product Insights at Verizon is a senior insights professional responsible for leading the customer and product research and insights function for the Verizon Value portfolio of brands. This role involves driving business decisions to maintain a competitive edge by delivering best-in-class value propositions and experiences to customers. The position requires collaboration across brand and product teams, managing a team of insights professionals, and ensuring high-quality research methodologies are employed to inform strategic decisions.
Responsibilities
Proactively define and prioritize the research roadmap across brand and product teams.
,
Manage, mentor, and coach direct reports focused on specific work streams.
,
Conduct hands-on research and storytelling during team growth stages as needed.
,
Set a high bar for research rigor and insights storytelling.
,
Oversee vendor partnerships to leverage quality research methods and manage budgets efficiently.
,
Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics.
,
Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding.
,
Represent customer insights in leadership forums to inform decision-making and action planning.
,
Oversee team performance and professional development, providing feedback and coaching.
,
Promote engagement with business senior leadership as consumer champions.
Requirements
Bachelor's degree or four or more years of work experience.
,
Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research.
,
Experience designing qualitative and quantitative research programs to address business needs.
,
Strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis.
,
Experience with qualitative research methods like focus groups, in-depth interviews, and ethnography.
,
Ability to synthesize data from multiple sources into actionable insights and recommendations.
Nice-to-haves
Four or more years of experience managing a team of three or more people.
,
Experience providing insights for value proposition development.
,
Experience leveraging secondary data and trends to inform business scenarios.
,
Ability to present insights compellingly and establish rapport with Senior Leadership.
,
Experience in consumer or business space marketing, CX, or UX research.
,
Demonstrated effective consultative skills and business acumen in the telecom industry.
Benefits
Health and wellness benefits
,
Short term incentives
,
401(k) Savings Plan
,
Stock incentive programs
,
Paid time off
,
Parental leave
,
Adoption assistance
,
Tuition assistance
Apply Now