Associate Director, Customer and Product Insights
About the position Responsibilities • Proactively define and prioritize the research roadmap across brand and product teams. • Manage, mentor, and coach direct reports focused on specific work streams. • Conduct hands-on research and storytelling during team growth stages as needed. • Set a high bar for research rigor and insights storytelling. • Oversee vendor partnerships to leverage quality research methods and analytical capabilities. • Ensure efficient utilization of research budgets and manage spending forecasts. • Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics. • Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding. • Represent customer insights in leadership forums to inform decision-making. • Oversee team performance and professional development, providing feedback and coaching. Requirements • Eight or more years of relevant experience in marketing, customer experience, or user experience research. • Experience designing qualitative and quantitative research programs to address business needs. • Strong command of advanced quantitative methodologies such as maxdiff, conjoint, and segmentation. • Experience with qualitative research methods like focus groups and ethnography. • Ability to synthesize data from multiple sources into actionable insights. Nice-to-haves • Four or more years of experience managing a team of three or more people. • Experience providing insights for value proposition development. • Experience leveraging secondary data to provide context for business scenarios. • Ability to present insights compellingly to senior leadership. • Experience in consumer or business space marketing, CX, or UX research. Benefits • Health and wellness benefits • Short term incentives • 401(k) Savings Plan • Stock incentive programs • Paid time off • Parental leave • Adoption assistance • Tuition assistance Apply tot his job