Associate Director, Affiliate Performance Marketing

Job Description: • Lead the strategy, execution, and optimization of our affiliate marketing program to deliver high-quality home services leads at scale. • Manage affiliate partnerships end-to-end—from prospecting, contracting, and onboarding to ongoing performance management—with a focus on impact and transparency. • Leverage firsthand expertise with top home services lead gen platforms to inform partner selection, negotiation, and optimization. • Analyze large, complex data sets to uncover trends, identify opportunities, and optimize for ROI and lead quality. • Oversee technical affiliate operations, including platform tracking, attribution, and compliance. • Drive continuous innovation by testing offers, landing pages, campaign tactics, and pricing models. • Collaborate cross-functionally with product, marketing, analytics, and sales teams to drive holistic strategies and integrated channel optimization. • Clearly communicate performance and strategic recommendations to leadership and stakeholders. • Stay current with industry trends, regulatory requirements, and performance marketing best practices. Requirements: • 7+ years' experience leading affiliate or partnership marketing for high-growth organizations with home services lead generation sector experience highly preferred. • Direct, hands-on execution with major lead gen platforms, leveraging those relationships to scale and optimize acquisition. • Strong technical proficiency with affiliate tracking and analytics platforms, including data analysis (SQL, BI dashboards, Excel). • Proven ability to structure, optimize, and scale CPL/CPA-based campaigns in a dynamic, competitive environment. • Demonstrated experience leading teams and collaborating cross-functionally within large organizations. • Robust analytical, problem-solving, and communication skills, comfortable presenting insights to leadership. • Bachelor’s degree in a quantitative or business field preferred. Benefits: • Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan Apply tot his job