Associate Brand Manager, BODYARMOR

JOIN THE TEAM THAT’S CHANGING THE GAME At BODYARMOR, we’re not just making sports drinks — we’re building the future of hydration. Fast-paced, team-driven, and fueled by passion, BODYARMOR is where driven individuals come to do their best work. We’re on a mission to become the #1 sports drink in the world — and we need people who bring energy, hustle, and a winner’s mindset every single day. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals. BODYARMOR is looking for an Associate Brand Manager to join our team. This role reports directly to their BODYARMOR Sports Drink platform Brand Director. It provides support for the development and execution of brand strategy focusing on the next 1-2 years. The Associate Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives. RESPONSIBILITIES: • Leadership: • Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management. • Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations. • Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers • Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs • Obsessed with better, continuously evaluates and challenges status quo with persuasive and thoughtful evidence • Business Analytics: • Convert data into powerful action-oriented insights for growth, specifically with syndicated POS data and shopper panel data • Budget management, including monthly reconciliation • Monthly reporting to keep Corporate Marketing department and cross-functional partners updated on weekly sales insights, shopper trends and brand health updates • Brand Positioning/Strategy: • Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming. • Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch • Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year • Creative: • Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy • Work with internal design teams and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions • Work with creative and operations teams to review and approve the latest packaging changes • Media: • Collaborates with internal media teams to develop and execute optimal tactical media plans. • Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way. • Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions • Works closely with the Brand Manager and Brand Director to support the development of the annual brand strategy and plans • Manage cross-functional team members on deliverables/expectations on numerous short- and long-term projects REQUIREMENTS: • Hybrid schedule at Whitestone, NY office required (3 days in-office) • Bachelor’s degree in marketing, communications, or business; MBA preferred • 3-4 years of relevant professional experience in marketing required • Experience in Brand or Media Marketing with (a) focused CPG product(s) (preferably beverage) • Microsoft Excel and PowerPoint proficient • Experience with Nielsen, IRI, or other quantitative research tools • Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills • Love of sports a plus • Ability to adjust on the fly and thrive in an ever-changing, fast-paced environment • Ability to air travel (~10% of time) Skills: Collaborating; Communication; Cross-Functional Teamwork; Marketing; organization Apply tot his job