Assistant Planner, Integrated Media Strategy - Honda National

RPA is an independent advertising agency that prioritizes a People First philosophy. They are seeking an Assistant, Integrated Media Planner to support the development and optimization of integrated media campaigns for Honda model launches across various channels.ResponsibilitiesAssist in formulating and compiling integrated media recommendations across digital and traditional channelsSupport digital strategy development and the management of digital media buys, in addition to broader media plan supportHelp execute, manage, and optimize campaigns across channels, including digitalSupport campaign tracking, pacing, and performance reportingPrepare weekly and monthly reporting (flowcharts, competitive reports, digital performance summaries, etc.)Compile and review syndicated research and ongoing reports to inform planning and optimizationTrain, support and manage internsCollaborate with cross-channel partners to support cohesive, integrated plansSkillsHighly detail-oriented with strong organization and multitasking skillsStrong communication skills and the ability to thrive in a fast-paced environmentAdvanced proficiency in Excel and PowerPoint (pivot tables and vlookups)Comfort working with numbers, media math, and performance dataAbility to interpret research and analyze data across channels, including digitalInterest in gaining hands-on experience with digital media planning and buying within an integrated team environmentExperience with syndicated research tools (Nielsen, Arbitron, MRI) is a plusStrategic thinker who can juggle multiple assignments and shift priorities quicklyCompany OverviewAn ad agency who believes in Respect and Results It was founded in 1986, and is headquartered in Santa Monica, California, USA, with a workforce of 501-1000 employees. Its website is http://www.rpa.com.Company H1B SponsorshipRPA has a track record of offering H1B sponsorships, with 4 in 2025, 3 in 2023, 2 in 2022, 4 in 2021. Please note that this does not guarantee sponsorship for this specific role.



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