Assistant Media Planner
The Assistant Media Planner supports planning, coordination, and performance analysis across a hybrid media stack: Direct Mail + Google Ads + Meta (Facebook/Instagram).
This role is ideal for someone with 1–2 years of hands-on planning experience in an agency environment. Someone who is organized, analytical, and excited to help scale clients quickly through measurable acquisition programs.
You’ll work closely with strategy, creative, analytics, and operations to ensure campaigns are planned accurately, launched on time, and optimized based on performance signals—both online and offline.
Key Responsibilities
Direct Mail Planning & Coordination
• Support the development of direct mail media plans, including in-home dates, flighting, audience segmentation, and budget allocation.
• Assist with list planning and targeting inputs (geography, household filters, suppression rules, offer alignment) and maintain clear documentation.
• Coordinate production timelines with internal teams and vendors: creative specs, proofing, approvals, print submission, and drop confirmations.
• Help manage tracking and attribution setup, including matchback planning, coupon/promo code logic (as applicable), and landing page/phone tracking alignment.
Google Ads Planning & Execution Support
• Assist in building and maintaining Google Ads plans across Search, Performance Max (as applicable), remarketing/display, and YouTube (as applicable).
• Support campaign build QA: naming conventions, budgets, geo targeting, ad schedules, keyword strategy alignment, conversion tracking, and UTM governance.
• Monitor pacing and performance, flag anomalies, and support optimization actions (bid adjustments, search term reviews, budget shifts, landing page learnings).
Reporting, Insights & Process Management
• Compile weekly/monthly reporting across Direct Mail + Google + Meta, translating results into clear insights and next steps.
• Maintain budget and pacing trackers; ensure campaigns are delivering against agreed KPIs.
• Help connect offline + online performance, supporting learnings like: direct mail lift indicators, channel interplay, geographic insights, and offer performance trends.
• Keep projects organized in tools like Asana (or similar): timelines, deliverables, approvals, and documentation.
What Success Looks Like
• Direct mail + digital campaigns are planned accurately, launched on time, and tracked cleanly.
• Budgets and pacing are tight and transparent, with proactive flags when something drifts.
• Reporting is clean, consistent, and insight-driven, with clear recommended actions.
• The team can move faster because processes, documentation, and QA are dependable.
About Us
We’re a customer-centric, data-driven marketing team focused on helping traditionally slow-moving—yet ripe for change—industries grow fast and become market leaders. Our approach is different from a typical agency: we take the time to truly understand each client’s situation, listen closely to their needs and goals, and deliver prompt, reliable, and thorough service.
We’re equally committed to creating a strong working environment for our people. You can expect a collaborative, friendly, and trusting culture with a strong emphasis on personal and professional growth. We represent multiple cultures, religions, and countries from around the world—and we’re excited to welcome new team members into our growing family.
Our work environment includes:
• Highly collaborative and caring team
• Technology-first infrastructure
• Flexible working hours
• Work-from-home options
• Casual work attire
• Modern office setting
Pay: $50,160.42 - $60,408.25 per year
Benefits:
• 401(k)
• Health insurance
• Paid time off
• Work from home
Work Location: Remote
Apply Now
Apply Now
This role is ideal for someone with 1–2 years of hands-on planning experience in an agency environment. Someone who is organized, analytical, and excited to help scale clients quickly through measurable acquisition programs.
You’ll work closely with strategy, creative, analytics, and operations to ensure campaigns are planned accurately, launched on time, and optimized based on performance signals—both online and offline.
Key Responsibilities
Direct Mail Planning & Coordination
• Support the development of direct mail media plans, including in-home dates, flighting, audience segmentation, and budget allocation.
• Assist with list planning and targeting inputs (geography, household filters, suppression rules, offer alignment) and maintain clear documentation.
• Coordinate production timelines with internal teams and vendors: creative specs, proofing, approvals, print submission, and drop confirmations.
• Help manage tracking and attribution setup, including matchback planning, coupon/promo code logic (as applicable), and landing page/phone tracking alignment.
Google Ads Planning & Execution Support
• Assist in building and maintaining Google Ads plans across Search, Performance Max (as applicable), remarketing/display, and YouTube (as applicable).
• Support campaign build QA: naming conventions, budgets, geo targeting, ad schedules, keyword strategy alignment, conversion tracking, and UTM governance.
• Monitor pacing and performance, flag anomalies, and support optimization actions (bid adjustments, search term reviews, budget shifts, landing page learnings).
Reporting, Insights & Process Management
• Compile weekly/monthly reporting across Direct Mail + Google + Meta, translating results into clear insights and next steps.
• Maintain budget and pacing trackers; ensure campaigns are delivering against agreed KPIs.
• Help connect offline + online performance, supporting learnings like: direct mail lift indicators, channel interplay, geographic insights, and offer performance trends.
• Keep projects organized in tools like Asana (or similar): timelines, deliverables, approvals, and documentation.
What Success Looks Like
• Direct mail + digital campaigns are planned accurately, launched on time, and tracked cleanly.
• Budgets and pacing are tight and transparent, with proactive flags when something drifts.
• Reporting is clean, consistent, and insight-driven, with clear recommended actions.
• The team can move faster because processes, documentation, and QA are dependable.
About Us
We’re a customer-centric, data-driven marketing team focused on helping traditionally slow-moving—yet ripe for change—industries grow fast and become market leaders. Our approach is different from a typical agency: we take the time to truly understand each client’s situation, listen closely to their needs and goals, and deliver prompt, reliable, and thorough service.
We’re equally committed to creating a strong working environment for our people. You can expect a collaborative, friendly, and trusting culture with a strong emphasis on personal and professional growth. We represent multiple cultures, religions, and countries from around the world—and we’re excited to welcome new team members into our growing family.
Our work environment includes:
• Highly collaborative and caring team
• Technology-first infrastructure
• Flexible working hours
• Work-from-home options
• Casual work attire
• Modern office setting
Pay: $50,160.42 - $60,408.25 per year
Benefits:
• 401(k)
• Health insurance
• Paid time off
• Work from home
Work Location: Remote
Apply Now
Apply Now