Assistant Manager - Digital Marketing

KnitWell Group is focused on empowering women through versatile clothing. The Assistant Manager of Digital Marketing will execute retention marketing strategies across various channels and collaborate with cross-functional teams to enhance customer engagement.ResponsibilitiesExecute the strategic retention plan to improve the customer journey and drive new, retained and reactivated clientsOwn the end-to-end campaign workflow for Email, SMS and Direct Mail, including planning, creative briefing, build, QA and deploymentMaintain program calendars and ensure alignment to store sets, promotional launches and key business prioritiesReview and proof content to ensure channel best practices, legal guidelines and business objectives are metMonitor launches and performance, troubleshoot issues and optimize scheduling and execution detailsProduce daily and weekly channel reporting and deliver actionable insights to leadershipPartner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative and Project Management) to support segmentation, testing and new engagement strategiesSkillsBachelor's degree required (Marketing preferred), with 1–2 years of digital marketing experienceDemonstrated experience managing projects end‑to‑end and partnering effectively with cross‑functional teamsStrong attention to detail with the ability to manage multiple priorities accurately in a fast‑paced environmentClear, effective communicator with strong listening skills and the ability to collaborate, problem‑solve, and gain alignmentAnalytical and results‑oriented, with the ability to translate insights into action and deliver against timelines and performance goalsProactive, positive, and self‑motivated; brings initiative and ideas that contribute to business growth and organizational effectiveness (experience with ESPs a plus)BenefitsYou will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.Support for your individual development plus opportunities for career mobility within our family of brands.A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.Medical, dental, vision insurance & 401(K)Employee Assistance Program (EAP)Time off – paid time off & holidaysCompany OverviewKnitWell Group is a retail fashion company that supplies women’s fashion and lifestyle products. It was founded in undefined, and is headquartered in , with a workforce of 10001+ employees. Its website is https://www.knitwellgroup.com.



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