Assistant E-commerce Sales Manager (CN)

The impact you’ll make: Support the E-Trade Marketing Manager in developing and implementing comprehensive e-trade marketing plans aligned with the company’s overall business and brand objectives, covering platforms such as Amazon, eBay, brand-owned e-stores, and other relevant e-commerce channels. Assist in executing digital marketing campaigns across paid search (SEM), paid social, display advertising, and affiliate marketing, ensuring alignment with brand guidelines and campaign goals. Collaborate with cross-functional teams (sales, product, creative, and data analytics) to coordinate e-trade initiatives, including new product launches, seasonal promotions, and exclusive platform activations. Monitor and analyze campaign performance metrics (ROAS, CTR, CVR, conversion rate, and sales volume) using analytics tools (e.g., Google Analytics, Adobe Analytics, platform-native tools), and provide regular reports with actionable insights to optimize strategies. Support the management of e-trade marketing budgets, tracking expenditures, and ensuring efficient resource allocation to maximize return on investment (ROI). Assist in creating and adapting marketing materials (e.g., product listings, landing pages, promotional banners, and social content) for e-commerce platforms, ensuring consistency with brand identity and optimizing for search visibility (SEO/SEA). Liaise with e-commerce platform account managers, external agencies, and vendors to negotiate terms, coordinate activities, and resolve operational issues. Stay updated on industry trends, e-commerce best practices, and competitor activities, providing recommendations to enhance the company’s e-trade marketing competitiveness. Support the execution of web personalization strategies to elevate user experiences and improve conversion rates across target audiences. Assist in preparing weekly and monthly performance reports for the management team, highlighting key achievements, challenges, and optimization opportunities. Handle ad-hoc tasks and projects as assigned by the E-Trade Marketing Manager, including market research, campaign testing, and cross-functional coordination. The skills and knowledge you’ll bring: What we offer: Abouts us: