Assistant Director of Communications

The Assistant Director of Communications is a key member of the External Affairs team at Openlands, responsible for managing and executing Openlands’ communications strategies. This individual ensures that all external communications consistently reflect and amplify the organization’s mission and strategic priorities. This person is also a trainer and amplifier of internal audiences to help guide every Openlander into a storytelling and communicator on behalf of the organization. This role will manage the organization’s communications and engagement efforts, including media relations, digital and social media outreach, and website. This role requires a proactive communicator with expertise in developing strategic messaging, brand management, and relationship-building. The is a full-time exempt position that reports to the VP of External Affairs and works to build and steward meaningful relationships with programmatic and development teams. This role directly supervises the PR & Content Specialist and the Communications Coordinator. Essential Job Functions: Strategic Communication & Brand Leadership Lead communications strategy using data-driven insights to advance Openlands’ mission and strategic plan. Advise VP of External Affairs, turning priorities into clear actions. Direct digital strategy for web, SEO (search engine optimization), social, email, and advertising. Use analytics to measure performance, track reach, and guide improvements. Manage external vendors on website UX/UI and content improvements. Report communications results to leadership and board committees. Draft responses and guide strategy for news and reputational issues. Integrate emerging tech, including AI, to improve engagement and reach. Develop toolkits and train staff on brand, messaging, and processes. Content Development & Storytelling Create compelling stories that highlight Openlands’ impact and stories from the land. Oversee production of digital and print materials, including reports, videos, and digital content. Maintain consistent brand voice and visual identity. Approve and manage the annual content calendar. Center diverse voices to reflect Openlands’ commitment to nature for all Administrative & Team Management Supervise and mentor the communications team. Set priorities, delegate work, and ensure high-quality, on-brand deliverables. Manage vendors and consultants to deliver strong campaigns on time and budget. Oversee communications budget and resource allocation. Development & Fundraising Partner with Development staff to align donor communications with Openlands’ brand and voice. Provide writing and editorial support for campaigns, appeals, and stewardship materials. Strengthen corporate engagement through tailored messaging, presentations, and events. Report on communications performance and metrics to guide future fundraising strategies. Representant the organization at key events, conferences, and donor meetings. Other duties as assigned. Apply tot his job