Analyst - Marketing Tech and Workflow Enablement

American Express is a leading payments provider with a rich history of innovation and commitment to its customers. The Marketing Tech & Workflow Enablement Analyst will play a crucial role in transforming marketing execution through automation and innovation, ensuring that the MarTech ecosystem meets business goals. Responsibilities Support Process Optimization : Document business requirements, map workflows, and identify pain points or process improvement opportunities Coordinate Migration Efforts : Assist in maintaining the migration roadmap and timeline, supporting communication and coordination across use cases and teams Support Capability Enhancement : Contribute to capability enhancements across the marketing execution process. Help test and document new features or changes Drive Team Organization : Manage team documentation, update leadership materials, and maintain resource libraries (e.g., Confluence, SharePoint) Build System Knowledge : Develop working expertise in Adobe Marketing Cloud tools to support campaign process improvement and system refinement Skills 1-2 years of relevant experience in marketing execution and campaign management Familiarity with marketing technology platforms or digital campaign execution Strong proficiency in documentation and project coordination tools (e.g., Confluence, SharePoint, Excel, PowerPoint) Understanding of marketing operations and campaign execution processes Strong prioritization and time-management skills; thrives in a fast-moving, evolving environment with multiple stakeholders Self-starter who takes initiative, anticipates needs, and contributes ideas to drive progress Skilled at building relationships and conveying complex information clearly across marketing, product, and technology teams Comfortable with ambiguity and quick to adjust when priorities or project direction change Exposure to Adobe Marketing Cloud or similar platforms Experience supporting marketing transformation or system-enablement initiatives Familiar with working across channels, including email marketing and other digital marketing channels Background working cross-functionally in large or matrixed organizations Benefits Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities Company Overview American Express is a financial services company that provides credit cards, charge cards, payment solutions, and related services. It was founded in 1850, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is