Amazon/Walmart Media Manager - Remote
Performance Health is seeking an Amazon/Walmart Media Manager to join our team. In this role, you will be responsible for the end-to-end planning, execution, and management of ecommerce media strategies across selected ecommerce retailers. This role encompasses the development and delivery of media strategies, from planning and negotiation to management once live. The role will also translate... brand, marketing, and creative strategies into impactful ecommerce media channel executions.
Additionally, the role will be accountable for the reporting, analysis, and optimization of retail and digital media campaigns to ensure maximum effectiveness and ROI.
This is a remote based position with location preference of central or eastern time zones.
Essential Job Duties & Responsibilities
Strategic Planning & Execution:
Develop and execute best-in-class ecommerce media strategies in partnership with the marketplace team, focusing on key marketplaces.
Manage and allocate paid media advertising budgets to meet sales targets and business KPIs, in collaboration with marketplace partners.
Translate brand and marketing strategies into targeted ecommerce media channel executions, ensuring consistency and effectiveness.
Campaign Management & Optimization:
Measure and report on the performance of all ecommerce media campaigns, utilizing data-driven insights to optimize outcomes.
Leverage advanced technology and tools to enhance campaign effectiveness and maximize Return on Advertising Spend (ROAS).
Monitor and control the paid share of voice within ecommerce media channels to maintain competitive positioning.
Architect and execute campaign strategies based on an understanding of marketplace search dynamics.
Innovation & Continuous Improvement:
Evaluate and integrate new and emerging media platforms, such as influencer marketing, to expand ecommerce media capabilities.
Design and implement upper-funnel media strategies, including display marketing, to drive brand awareness and engagement.
Oversee the management and enhancement of digital assets across channels to improve campaign performance.
Collaboration & Vendor Management:
Lead the onboarding and integration of ecommerce media networks, ensuring seamless processes and successful partnerships.
Support communication and collaboration with ecommerce vendors, particularly in relation to new product launches and media initiatives.
Share media insights and expertise with the marketplace team to influence trading terms and negotiations with customers.
Performs other duties as assigned
Job Qualifications
Bachelor's Degree in Marketing, Business, or related field
3-5 years of experience in ecommerce media management, digital marketing, or a related field
Must have retail media expertise working with commerce platforms (Walmart & Amazon); preferred experience working with technology partners (ex: Pacvue), and DSPs
Ability to strategize, implement, and optimize campaigns across multiple platforms
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations
Strong communicator, with ability to translate complex digital media concepts into simplified terms that non-media/ non-retail stakeholders can understand.
Experience in Microsoft Office suite of tools including Excel, PowerPoint, and Word
Ability to travel up to 10% of the time, including overnight travel
Benefits
Our benefits include healthcare; insurance benefits; retirement programs; paid time off plans; family and parenting leaves; wellness programs; discount purchase programs.
This is a full-time position with a base salary range of $120,000 - $140,000 plus benefits.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Performance Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender, gender identity, sexual orientation, race, color, religion, national origin, disability status, protected Veteran status, age, genetic information, and any other characteristic protected by law
Apply Now
Additionally, the role will be accountable for the reporting, analysis, and optimization of retail and digital media campaigns to ensure maximum effectiveness and ROI.
This is a remote based position with location preference of central or eastern time zones.
Essential Job Duties & Responsibilities
Strategic Planning & Execution:
Develop and execute best-in-class ecommerce media strategies in partnership with the marketplace team, focusing on key marketplaces.
Manage and allocate paid media advertising budgets to meet sales targets and business KPIs, in collaboration with marketplace partners.
Translate brand and marketing strategies into targeted ecommerce media channel executions, ensuring consistency and effectiveness.
Campaign Management & Optimization:
Measure and report on the performance of all ecommerce media campaigns, utilizing data-driven insights to optimize outcomes.
Leverage advanced technology and tools to enhance campaign effectiveness and maximize Return on Advertising Spend (ROAS).
Monitor and control the paid share of voice within ecommerce media channels to maintain competitive positioning.
Architect and execute campaign strategies based on an understanding of marketplace search dynamics.
Innovation & Continuous Improvement:
Evaluate and integrate new and emerging media platforms, such as influencer marketing, to expand ecommerce media capabilities.
Design and implement upper-funnel media strategies, including display marketing, to drive brand awareness and engagement.
Oversee the management and enhancement of digital assets across channels to improve campaign performance.
Collaboration & Vendor Management:
Lead the onboarding and integration of ecommerce media networks, ensuring seamless processes and successful partnerships.
Support communication and collaboration with ecommerce vendors, particularly in relation to new product launches and media initiatives.
Share media insights and expertise with the marketplace team to influence trading terms and negotiations with customers.
Performs other duties as assigned
Job Qualifications
Bachelor's Degree in Marketing, Business, or related field
3-5 years of experience in ecommerce media management, digital marketing, or a related field
Must have retail media expertise working with commerce platforms (Walmart & Amazon); preferred experience working with technology partners (ex: Pacvue), and DSPs
Ability to strategize, implement, and optimize campaigns across multiple platforms
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations
Strong communicator, with ability to translate complex digital media concepts into simplified terms that non-media/ non-retail stakeholders can understand.
Experience in Microsoft Office suite of tools including Excel, PowerPoint, and Word
Ability to travel up to 10% of the time, including overnight travel
Benefits
Our benefits include healthcare; insurance benefits; retirement programs; paid time off plans; family and parenting leaves; wellness programs; discount purchase programs.
This is a full-time position with a base salary range of $120,000 - $140,000 plus benefits.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Performance Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender, gender identity, sexual orientation, race, color, religion, national origin, disability status, protected Veteran status, age, genetic information, and any other characteristic protected by law
Apply Now