Amazon PPC Specialist | Zulay LLC | Handshake

Job Purpose: The purpose of the Amazon Sales Specialist role is to drive profitable growth and strong product rankings across Amazon marketplaces by owning product performance end to end. This role ensures listings, pricing, and advertising are continuously optimized to maximize visibility, sales velocity, and long-term profitability.

Essential Duties and Responsibilities:
Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces.

Duties will include:

Advertising & PPC Management

Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.

Monitor daily spend, keyword performance, and adjust bids strategically

Identify high-impact opportunities for scaling and budget reallocation.

Listing Optimization

Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.

Collaborate with the design team to keep listings fresh.

Ensure product listings reflect accurate information, compliance, and updated assets.

Monitor and resolve any ASIN suppression and blocks.

Pricing & Profitability

Review competitor pricing and adjust based on market trends and profit margin targets.

Track profitability per ASIN, ensuring ad spend and costs align with target margins.

Suggest price testing or promotions based on data-driven insights.

Performance & Growth

Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).

Identify underperforming ASINs and develop improvement plans.

Report key findings to leadership and propose growth strategies.

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