Amazon PPC Specialist – Customized/Personalized Product Listings
We're looking for an experienced Amazon PPC specialist with proven expertise in advertising customized and personalized product listings. This is a hands-on role focused on driving profitable growth for a product catalog that includes customizable items — a niche that requires a nuanced approach to keyword strategy, targeting, and creative. What You'll Do Build, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for customized/personalized listings Conduct in-depth keyword research tailored to how shoppers search for personalized products (gift-intent queries, occasion-based terms, etc.) Structure campaigns for maximum visibility across relevant niches while controlling ACoS/TACoS Audit existing campaigns and provide a clear improvement roadmap Monitor performance daily and deliver regular reporting with actionable insights Collaborate with our team on listing copy and A+ content to ensure ad and listing alignment What We're Looking For 3+ years of Amazon PPC management experience Direct experience with customized, personalized, or print-on-demand product listings (please highlight this in your proposal) Strong command of Seller Central, bulk operations, and third-party tools (Helium 10, DataDive, Scale Insights, or similar) Data-driven mindset with clear communication — we want to understand what you're doing and why Ability to work independently and hit deadlines without hand-holding Nice to Have Experience with Amazon's Product Customizer / Custom Listing platform Background in gift, home décor, or personalized goods categories Familiarity with Baseline Bargains or multi-platform e-commerce operations To Apply Please include in your proposal Examples of PPC campaigns you've managed for customized or personalized products (results, ACoS, growth metrics) Your preferred tools and reporting cadence A brief note on the biggest mistake sellers make when running PPC on customized listings A couple of quick questions before you post this Budget/rate — Do you want to include a budget range, or leave it open for proposals? Scope — Is this a one-time audit/setup, an ongoing management role, or both? Baseline Bargains mention — I included it in the "Nice to Have" section, but let me know if you'd prefer to keep the business name out of the public posting. You said Nice to have, office categoryNice to have, office category Remove Baseline Bargains line Scope is hourly927 PMClaude responded Here's the updated postHere's the updated post Title Amazon PPC Specialist – Customized/Personalized Product Listings Job Description We're looking for an experienced Amazon PPC specialist with proven expertise in advertising customized and personalized product listings. This is a hands-on role focused on driving profitable growth for a product catalog that includes customizable items — a niche that requires a nuanced approach to keyword strategy, targeting, and creative. What You'll Do Build, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for customized/personalized listings Conduct in-depth keyword research tailored to how shoppers search for personalized products (gift-intent queries, occasion-based terms, etc.) Structure campaigns for maximum visibility across relevant niches while controlling ACoS/TACoS Audit existing campaigns and provide a clear improvement roadmap Monitor performance daily and deliver regular reporting with actionable insights Collaborate with our team on listing copy and A+ content to ensure ad and listing alignment What We're Looking For 3+ years of Amazon PPC management experience Direct experience with customized, personalized, or print-on-demand product listings (please highlight this in your proposal) Strong command of Seller Central, bulk operations, and third-party tools (Helium 10, DataDive, Scale Insights, or similar) Data-driven mindset with clear communication — we want to understand what you're doing and why Ability to work independently and hit deadlines without hand-holding Nice to Have Experience with Amazon's Product Customizer / Custom Listing platform Examples of PPC campaigns you've managed for customized or personalized products (results, ACoS, growth metrics) Your preferred tools and reporting cadence A brief note on the biggest mistake sellers make when running PPC on customized listings