AI Search Strategist
ABOUT UA/UNIFORM ADVANTAGE BRANDS
For over 40 years, UA Brands has designed fashion-forward apparel for the medical and culinary professionals who make a difference every day. We’re proud to support the people behind the work, those showing up and making an impact every shift.
We’re a purpose-driven team with a strong commitment to community, collaboration, and service. Here, you’ll find a culture that values connection, fresh perspectives, and real impact.
From the start, we’re committed to giving you an authentic look at life at UA Brands and how you can grow, contribute, and make your mark.
ABOUT THE ROLE
UA Brands is seeking an innovative AI Search Strategist to help improve how our brands, products, and content appear across AI-powered search and discovery platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other emerging AI search tools.
This role combines technical SEO, AI search optimization, structured data strategy, semantic search, and content discoverability to help ensure AI systems can accurately understand, retrieve, and recommend our products and digital content.
The ideal candidate has experience in SEO, technical SEO, AI search optimization, semantic content strategy, schema markup, and e-commerce search visibility. This person will work cross-functionally with marketing, development, content, merchandising, and analytics teams to improve AI-readiness and organic discoverability across our digital ecosystem.
This is a unique opportunity to help shape the future of AI-driven commerce and conversational search.
WHAT YOU’LL DO
AI Search Optimization & AI Discoverability
Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences
Optimize website content and structure for AI-readability, semantic search, and conversational search queries
Improve AI discoverability through internal linking, topical authority, and entity optimization
Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies
Help increase brand citations and product visibility in AI-generated answers and AI search results
Technical SEO & Structured Data
Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages
Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension
Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility
Partner with developers to implement technical SEO enhancements and AI-readiness improvements
Identify opportunities to improve semantic page structure and AI retrieval performance
Content Strategy & Semantic Search
Partner with content teams to build AI-optimized and search-friendly content strategies
Support conversational search optimization and FAQ content development
Improve content organization and semantic relevance to support AI-powered search experiences
Help develop scalable content frameworks that improve organic search and AI-generated visibility
Analytics & Reporting
Monitor AI referral traffic, AI search visibility, and organic search performance metrics
Build dashboards and reporting frameworks to track AI discoverability and AI citation performance
Conduct competitive analysis across SEO, AI search, and digital discovery channels
Translate findings into actionable recommendations for marketing and development teams
Cross-Functional Collaboration
Work closely with development, marketing, merchandising, analytics, and content teams
Communicate AI search opportunities and technical recommendations clearly to stakeholders
Support QA testing and implementation of SEO and AI-search-related initiatives
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field
Experience in:
SEO
Technical SEO
Digital marketing
Organic search optimization
Content strategy
AI search optimization
Strong understanding of:
technical SEO fundamentals
crawlability and indexing
semantic search
internal linking
site architecture
Experience with structured data, schema markup, and JSON-LD implementation
Familiarity with AI-powered search platforms including:
ChatGPT
Google AI Overviews
Perplexity
Gemini
Claude
Experience using SEO and analytics platforms such as:
Google Search Console
GA4
Ahrefs
SEMrush
Screaming Frog
Looker Studio
Strong analytical, organizational, and communication skills
Preferred Qualifications
Experience with e-commerce SEO and product discoverability
Understanding of entity optimization, knowledge graphs, and AI-readable content structures
Experience optimizing content for conversational search and AI-generated answers
Familiarity with semantic search optimization and AI search behavior
SEO, analytics, or AI-related certifications preferred
WHERE YOU’LL WORK
REMOTE – Work from Home
Have workplace flexibility - you’ll work exclusively from the comfort of your home with no commute! Remote employees are expected to be online and available during the core business hours for their team. Company computer equipment is provided for business use.
WHY YOU’LL LOVE WORKING HERE
We offer a comprehensive benefits package designed to support your health, finances, and work-life balance:
Medical, Dental & Vision Coverage
401(k) with Company Match
Paid Time Off & Holiday Pay
Company-Paid Short & Long-Term Disability + Life Insurance
Employee Assistance Program (EAP)
Employee Discounts & Referral Bonuses
Volunteer Time Off
Plus, additional perks like pet insurance, legal coverage, wellness benefits, and more.
UA IS AN EQUAL-OPPORTUNITY EMPLOYER
As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will provide reasonable accommodations for qualified individuals with known disabilities unless doing so will result in undue hardship.
We are a Drug-Free Workplace.
Apply To This Job
For over 40 years, UA Brands has designed fashion-forward apparel for the medical and culinary professionals who make a difference every day. We’re proud to support the people behind the work, those showing up and making an impact every shift.
We’re a purpose-driven team with a strong commitment to community, collaboration, and service. Here, you’ll find a culture that values connection, fresh perspectives, and real impact.
From the start, we’re committed to giving you an authentic look at life at UA Brands and how you can grow, contribute, and make your mark.
ABOUT THE ROLE
UA Brands is seeking an innovative AI Search Strategist to help improve how our brands, products, and content appear across AI-powered search and discovery platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other emerging AI search tools.
This role combines technical SEO, AI search optimization, structured data strategy, semantic search, and content discoverability to help ensure AI systems can accurately understand, retrieve, and recommend our products and digital content.
The ideal candidate has experience in SEO, technical SEO, AI search optimization, semantic content strategy, schema markup, and e-commerce search visibility. This person will work cross-functionally with marketing, development, content, merchandising, and analytics teams to improve AI-readiness and organic discoverability across our digital ecosystem.
This is a unique opportunity to help shape the future of AI-driven commerce and conversational search.
WHAT YOU’LL DO
AI Search Optimization & AI Discoverability
Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences
Optimize website content and structure for AI-readability, semantic search, and conversational search queries
Improve AI discoverability through internal linking, topical authority, and entity optimization
Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies
Help increase brand citations and product visibility in AI-generated answers and AI search results
Technical SEO & Structured Data
Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages
Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension
Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility
Partner with developers to implement technical SEO enhancements and AI-readiness improvements
Identify opportunities to improve semantic page structure and AI retrieval performance
Content Strategy & Semantic Search
Partner with content teams to build AI-optimized and search-friendly content strategies
Support conversational search optimization and FAQ content development
Improve content organization and semantic relevance to support AI-powered search experiences
Help develop scalable content frameworks that improve organic search and AI-generated visibility
Analytics & Reporting
Monitor AI referral traffic, AI search visibility, and organic search performance metrics
Build dashboards and reporting frameworks to track AI discoverability and AI citation performance
Conduct competitive analysis across SEO, AI search, and digital discovery channels
Translate findings into actionable recommendations for marketing and development teams
Cross-Functional Collaboration
Work closely with development, marketing, merchandising, analytics, and content teams
Communicate AI search opportunities and technical recommendations clearly to stakeholders
Support QA testing and implementation of SEO and AI-search-related initiatives
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field
Experience in:
SEO
Technical SEO
Digital marketing
Organic search optimization
Content strategy
AI search optimization
Strong understanding of:
technical SEO fundamentals
crawlability and indexing
semantic search
internal linking
site architecture
Experience with structured data, schema markup, and JSON-LD implementation
Familiarity with AI-powered search platforms including:
ChatGPT
Google AI Overviews
Perplexity
Gemini
Claude
Experience using SEO and analytics platforms such as:
Google Search Console
GA4
Ahrefs
SEMrush
Screaming Frog
Looker Studio
Strong analytical, organizational, and communication skills
Preferred Qualifications
Experience with e-commerce SEO and product discoverability
Understanding of entity optimization, knowledge graphs, and AI-readable content structures
Experience optimizing content for conversational search and AI-generated answers
Familiarity with semantic search optimization and AI search behavior
SEO, analytics, or AI-related certifications preferred
WHERE YOU’LL WORK
REMOTE – Work from Home
Have workplace flexibility - you’ll work exclusively from the comfort of your home with no commute! Remote employees are expected to be online and available during the core business hours for their team. Company computer equipment is provided for business use.
WHY YOU’LL LOVE WORKING HERE
We offer a comprehensive benefits package designed to support your health, finances, and work-life balance:
Medical, Dental & Vision Coverage
401(k) with Company Match
Paid Time Off & Holiday Pay
Company-Paid Short & Long-Term Disability + Life Insurance
Employee Assistance Program (EAP)
Employee Discounts & Referral Bonuses
Volunteer Time Off
Plus, additional perks like pet insurance, legal coverage, wellness benefits, and more.
UA IS AN EQUAL-OPPORTUNITY EMPLOYER
As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will provide reasonable accommodations for qualified individuals with known disabilities unless doing so will result in undue hardship.
We are a Drug-Free Workplace.
Apply To This Job