Advertising Research Analyst
Zefr is a leader in AI-powered content classifications for brands and advertisers. The Advertising Research Analyst will play a critical role in the research team by analyzing campaign performance, developing reports, and collaborating with cross-functional teams to provide insights and recommendations. Responsibilities Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization Develop reports and insights to help sales teams be effective and nimble Create output that tells the story behind the data to non-technical team members Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results Be the measurement expert across our workstreams Skills 1-2 years of media research experience at a media agency, digital publisher or data and analytics company Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.) Proficient in Microsoft Excel, PowerPoint or the Google equivalent Strong mathematical and analytical abilities Excellent communication skills and attention to detail Ability to work independently and problem solve as well as effectively collaborate with various teams Education: Bachelor of Arts/Sciences or equivalent experience Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus A knack for storytelling or interest in consumer insights is a plus SQL is a plus Master's Degree is a plus Keynote is a plus Benefits Flexible PTO Medical, dental, and vision insurance with FSA options Company-paid life insurance Paid parental leave 401(k) with company match Professional development opportunities 13 paid holidays off Summer Fridays (we leave early) In-office, hybrid, and fully-remote work options available In-office lunches and lots of free food Optional in-person and virtual events (we like to celebrate!) Company Overview Zefr is a technology company that uses artificial intelligence to deliver digital advertising services. It was founded in 2009, and is headquartered in Marina Del Rey, California, USA, with a workforce of 201-500 employees. Its website is