Advertising Consultant to help initiate a Brand Awareness and Growth Campaign for a B2B SaaS Startup
We are a B2B SaaS company hiring a contractor to create ad variants and organic content designed for testing and growth across Facebook, Reddit, and Instagram. This role focuses on developing multiple messaging angles, copy variations, and post formats that resonate with B2B audiences across both paid and organic channels. The ideal candidate understands platform-specific nuances—what converts in paid ads versus what drives engagement organically—and can produce structured variants to support rapid iteration. Responsibilities: Create multiple ad copy variants for Facebook and Instagram (headlines, primary text, CTAs) Develop Reddit-specific ad and post copy that feels native and non-promotional Produce organic post variants for testing messaging and positioning Generate different angles (pain points, outcomes, objections, use cases) Iterate content based on performance feedback Requirements: Proven experience with B2B SaaS copy or content creation Strong understanding of Facebook, Instagram, and Reddit ecosystems Ability to create structured variants for A/B testing Experience with organic growth strategies for B2B brands Nice to Have: Experience with community-led or founder-led growth Familiarity with growth experiments and performance metrics Ability to suggest creative hooks and positioning angles Engagement: Ongoing contract Paid per batch of variants or hourly, based on fit Apply tot his job